15 Best Summer Sales Promotion Ideas For Your Shopify Store

15 Best Summer Sales Promotion Ideas For Your Shopify Store

summer sales promotion ideas

For Shopify owners, summer arrives sooner than usual. The lively vibes and thrill of summer can spark great ideas for creating summer sales promotion ideas and ramping up revenue. That’s why the time before summer is super important for businesses to prepare. Whether it’s updating the summer collection, decorating the Shopify storefront, or implementing new marketing strategies, early preparation can help Shopify owners capitalize on the summer season and stand out from competitors.

To help eCommerce owners stay ahead of the game, we’ve curated the top 15 summer-themed promotional ideas that every Shopify business can get inspired from and utilize to generate leads and maximize their summer sales. 

Why Summer Is The Best Time For Sales Ideas

Seasonal demand

Summer sees a spike in demand for a variety of products, including swimwear, outdoor essentials, trendy summer clothing, and travel accessories. As the temperature rises, so does the desire for lighter, more breathable attire such as shorts, sundresses, sandals, and stylish sunglasses.

Furthermore, the summer season is synonymous with a plethora of special events and celebrations. Whether it’s weddings, music festivals, or outdoor concerts, these occasions generate a surge in demand for specific items like formal wear, event tickets, outdoor seating options, and event-themed accessories.

Increase consumer spending

In the summer, people are super active, enjoying vacations, outdoor fun, and special events. They tend to spend more money on stuff they need for these activities, like swimsuits, camping gear, or tickets to concerts. For Shopify store owners, this is a great time to sell because people are in a buying mood.

Also, during summer, folks have more free time and like to browse and shop online. So, online stores, especially those on platforms like Shopify, see more sales as people shop from home or while they’re on vacation. It’s a win-win for both shoppers and store owners!

Social media engagement

Summer is a time when people are active on social media, sharing their experiences, and engaging with brands. By leveraging social media platforms and sales ideas, eCommerce businesses can run targeted promotions, contests, or giveaways, leveraging the summer themes to increase brand visibility and engagement.

15 Summer Sales Promotional Ideas To Skyrocket Your Sales

Summer exclusive offers

Discounts are like magnets for shoppers. Almost everyone actively looks for discount codes, with a whopping 93% on the hunt. To heat up your eCommerce sales this summer, offer some exclusive deals that are too good to resist. Make sure these discounts are big enough to catch people’s attention and get them excited to buy. You can try offering a percentage off, a set amount of money off, or special bundle deals.

And don’t forget to spread the word! Use social media and email marketing to let everyone know about your awesome offers. This way, you’ll reach more people and make the most of your discounts. Get ready to make this summer your best sales season yet!


Summer is an ideal time for customers to refresh their makeup collections. Morphe utilizes the chance of skyrocketing their sales by offering a 30% summer discount with limited time for their summer beauty products.

Limited-time flash deals

By offering limited-time flash deals during the summer, you can generate increased customer engagement, drive sales, and create a buzz around your brand. 

Decide on the duration of your flash deals. Typically, flash deals last for a short period, ranging from a few hours to a couple of days. Make sure the timeframe is long enough to create a sense of urgency but short enough to maintain the excitement.

Tips: Use phrases like “limited time offer,” “hurry, while supplies last,” or “ending soon” to instill a fear of missing out (FOMO).

The ColourPop Cosmetics flash deal lasts for only 48 hours, making their offerings more alluring than ever.

Limited edition

Limited-edition items set them apart from other products. They come in a limited timeframe and embrace exclusivity and uniqueness. That’s why customers are willing to pay through the nose for limited collections. 

To make your limited edition more appealing, use enticing names and descriptions for each collection that evoke the feeling of summer, relaxation, or adventure. 

A unique design specifically tailored for the summer editions can make your offerings appealing to customers. It can become more desirable with a compelling story behind the design and the craftsmanship. 

Don’t forget to generate anticipation and excitement by teasing the launch and providing updates on the availability of your limited summer edition.

For example, Snackcidents introduces their fruit edible cookie, a summer limited edition. In the copy, they emphasize how hot the summer cookie is by mentioning the rapid sale of a large quantity. This summer sales promotion idea increases the desirability and motivates customers to act quickly.

Give your storefront summer vibes

One of the most excellent summer sales promotion ideas is bringing a summer vibe to your storefront design.

It’s time to update your website banners, homepage, and product pages with vibrant colors, summer-themed fonts, and seasonal images. Adding these summer elements to your Shopify stores can be a great way to reinforce your summer-themed marketing campaigns and leverage summer sales promotion ideas.

If you’re in a rush to prepare for the warm months ahead, GemPages can help you relax. GemPages offers a user-friendly interface that allows every Shopify owner, even newcomers, to seamlessly bring a touch of summer to Shopify storefront. 

And what’s more? Not only eye-catching, but GemPages’ vast template library focuses on high-converting design, with the ultimate goal of driving your summer sales.

One reason you should definitely try GemPages is its powerful AI feature, Image to Layout. This feature can turn references into editable layouts in seconds, thus saving you a ton of time and keeping you one step ahead of the summer’s harsh competition.

Summer bundle deals

Bundle deals can be a powerful tool for Shopify brands to increase average order value, and boost overall sales in the summer season. Select products from your inventory that are related to summer activities, trends, or themes. For example, if you sell swimwear, you can bundle it with beach towels, sunglasses, or sun hats.

Consider offering additional sales incentive ideas to further entice customers to purchase the summer bundles, which can be free shipping, exclusive access to related content or events, or a small free gift included with the bundle.

Pickmb bundle offers are jam-packed with summer essentials that are desirable to any customer.

Tips: Take advantage of GemPages’ customizable templates to create eye-catching bundle deal promotions that will attract shoppers looking for summer savings.

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Summer-themed giveaways

By creating summer-themed giveaways, you tap into the excitement and enthusiasm associated with the season, which can significantly increase customer engagement with your brand.

Incorporate user-generated content (UGC) as part of the giveaway. Ask participants to share photos or videos of themselves using or enjoying your products in summer settings and tag your brand. This not only enhances engagement but also generates authentic content that showcases your products in a summer context.

For instance, Loveyourmelon celebrates summer sales with a giveaway promoted on their Instagram. The participants are encouraged to tag their friends and share the post. This sales promotion example helps increase brand awareness and generate potential leads.

Summer charity partnership

Customers appreciate businesses that are socially responsible and actively involved in giving back to the community. When customers know that their purchases will contribute to a charitable cause, they feel a sense of purpose and fulfillment and are more confident in making decisions.

A charity partnership during the summer can be the start of a long-term relationship for your Shopify business. 

A portion of the purchase from Puravida's sales will be donated to the National Stroke Association. The partnership helps enhance Pura Vida's brand image as a socially conscious company and attract customers who align with the values of supporting health-related initiatives.

Summer influencer collaboration

Exploring partnerships with influencers or content creators who resonate with your target audience can be a game-changer for your brand’s summer marketing efforts. These collaborations offer a powerful avenue to expand your reach and foster meaningful engagement.

To maximize the impact of influencer partnerships, think creatively about how to leverage their influence. You might team up with influencers to host summer-themed contests, unveil exclusive discounts, produce engaging product reviews, or craft captivating summer lookbooks. These collaborative endeavors not only amplify your brand’s visibility but also infuse it with authenticity and relevance within your target demographic.

Take a look at Lunchskin.

The brand collaborates with The Mom Journals to promote its summer snacks on the social media platform Instagram. The touching message on the bag conveys care and love to children, which is highly aligned with Lunchskins’ mission as a food storage bag.

Summer style guides

By providing styling inspiration, you make it easier for customers to envision themselves using your products and enhance their overall shopping experience. It also cultivates trust and confidence in your customers, making it more likely for them to make a purchase.

This summer sales promotion idea can include outfit ideas, trend suggestions, and tips for summer care during the warm months.

suncare screenshot

Here is an example from Suncare. Its summer Guide goes beyond mere product listings; it reflects our commitment to ensuring our customers savor every moment of summertime, even during scorching days.

Summer customer-sharing stories

The user-generated content is valuable for every Shopify business. Nothing speaks louder than a customer’s voice. Encouraging customers to share their summer experiences and stories related to your products can be a powerful way to build brand loyalty and credibility.

Some summer contests or giveaways can be a fun way to engage with customers and encourage them to share their experiences with your products. By featuring user-generated content on your website, social media channels, or marketing materials, you can help create a sense of community among your customers and increase brand visibility.

Summer is always a favorable time of the year for kids. Kidunk creates an interactive and fun competition that captures the attention of both children and their parents, inviting children to share their summer stories.

User-generated content adds authenticity and relatability to Kidunk‘s brand messaging, as parents and potential customers see real children enjoying and benefiting from Kidunk products.

Summer-themed packaging

A limited edition packaging stands out on store shelves, attracting attention and increasing the likelihood of a purchase. It gives the product a greater sense of prestige, making them more desirable to customers.

Updating your packaging to reflect a summer theme can create a sense of excitement and anticipation among customers. Bright, vibrant colors, summer motifs, or seasonal graphics on your packaging can evoke positive emotions associated with the summer season. 

Cocofloss' dental floss has playful watermelon-themed packaging design

Summer freebies

Offering customers summer freebies as part of their purchase can be a fantastic strategy to promote sales this summer. Consider items that are useful, enjoyable, or enhance the summer experience. Adding a personal touch by offering customization or personalization options to your freebies can make your offers more attractive. For example, provide free monogramming on freebies or offer a choice of colors.

You can also make the most of the summer freebies by tying the promotion to the thresholds, incentivizing customers to spend more to receive desirable freebies.

By setting a minimum purchase threshold of $40, Tropicskincare encourages customers to add more items to their cart.

Summer workshops/ webinars

Workshops and webinars provide an opportunity to engage with customers, subtly showcase your products and services along with add-value content, and build brand loyalty.

Depending on your industry and niche, consider hosting summer-themed events that provide summer tips or advice on how to make the most of the season.

Tips: Offer incentives or discounts to the attendees to further encite them to make summer-related purchases.

Beardbrand, a men’s grooming company, had a real-life workshop in a barbershop. Their barber expert showcases his skills in action and provides cool tips on how to style a versatile haircut for summer using Beardbrand’s products. This hands-on approach seems to merely be an inspiration for summer hairstyles, but it subtly instills Beardbrand’s products into their minds.


Summer referral program

Referral programs have a great potential to expand your customer reach exponentially, and summer is an ideal time to implement one. You can offer a bonus discount or reward for referrals made within a specific time frame, such as a weekend flash sale or a summer holiday promotion. This motivates customers to act quickly and drives a surge in referral-driven sales. 

Bruvi offers a referral program to encourage existing customers to spread the word about their products and earn additional rewards. Besides a great incentive, their catchy tagline adds a fun element to their program: “Friends don’t let friends drink bad coffee.” This clever tagline helps to create a sense of community among coffee lovers and reinforces brand loyalty.

Summer lookbooks

The summer vibe is a great inspiration for lookbooks. By showcasing your products visually and aspirationally, you can create a desire in your customers to own the featured items.

Additionally, a well-executed lookbook helps reinforce your brand identity.

Choose a specific theme or concept for your summer lookbook that aligns with your brand and resonates with your target audience. For example, it could be a tropical getaway, beach vacation, bohemian vibes, or urban summer street style, highlighting the versatility and style of your products.


Goodfair evokes the essence of summer with its curated outfits and perfectly mixed items. Their sleek and versatile style is perfect for summer fashion, which inspires their fans to envision how the items can be styled. Also, they leverage social media platforms like Instagram to share their summer lookbook, engaging with their audience by encouraging them to share their favorite looks.

Put your shop on summer vibes now!

The summer season presents a fantastic opportunity for Shopify store owners to boost their sales and engage with customers in a fun and memorable way. Whether you sell clothing, accessories, home decor, or any other products, these summer sales promotion ideas will help you infuse your store with a refreshing vacation mood and stand out from the competition. Keep in mind that creativity, innovation, and a customer-centric approach are key to success. Tailor your campaigns to resonate with your target audience.

With a touch of vacation mood and the right marketing strategies, you can make this summer a smashing success for your business!

About GemPages Academy

GemPages Academy is a knowledge hub for storefront optimization and achieving overall eCommerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemPages Academy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.

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