GemPages Conversion-Driven Elements: A Comprehensive Guide - GemPages Academy

GemPages Conversion-Driven Elements: A Comprehensive Guide

October 16, 2023 admin 0 Comments
How to use GemPages conversion elements

This article provides step-by-step guidelines on how to use GemPages conversion-driven elements to boost your sales.

The Importance of Using Conversion-Driven Elements

Enhancing User Experience

Let’s see some examples: Stock counters offer product availability, popups provide helpful information such as discount offers, cart buttons facilitate smooth shopping, and more – all creating a more user-friendly and engaging shopping environment, making it easier for customers to navigate and find what they need.

Increasing Conversion Rate

These elements are strategically designed to encourage specific actions, like making a purchase or signing up. Their presence and effectiveness can significantly boost your conversion rate, leading to more sales and conversions. For instance, popups can promote a newsletter sign-up with a special discount, while CTA buttons can lead to a checkout page, streamlining the conversion process.

Boosting Competitive Advantage

A well-optimized website with these elements can attract and retain more customers, giving you a competitive edge. Well-timed popups highlight unique selling propositions, and persuasive CTA buttons guide users toward becoming loyal customers. Additionally, competitive pricing and seamless cart experiences further reinforce your advantage.

Reducing Cart Abandonment

Conversion-driven elements can address common reasons for cart abandonment by providing reassurance, incentives, and a smoother checkout process. Effective CTA buttons can lead users to a simplified checkout process, and clear product prices and cart buttons can minimize friction in the buying process, reducing cart abandonment rates.

Simplifying Decision-Making

These elements also simplify the decision-making process for customers. Case in point, stock counters convey scarcity, prompting quicker decisions, while clear CTAs guide users on the next steps. These elements minimize confusion and hesitation, leading to more streamlined decision-making and increased sales.

5+ Key GemPages Conversion-Driven Elements

Countdown Timer

A Countdown Timer can be defined as a virtual clock that counts down from a specific date or number to indicate the end or beginning of an offer or event. In marketing, it creates a sense of urgency and motivates customers to make quicker purchase decisions by signaling that a limited-time offer or promotion is about to end.

Pier 1’s Countdown Timer.
Pier 1’s Countdown Timer is displayed on the hero banner.

How to add a Countdown Timer in GemPages v6?

Step 1: Navigate to the Booster section in the left sidebar of the GemPages dashboard > Choose Countdown Timer element > Drag and drop this element into the design area.

Add Countdown Timer in GemPages v6.
Add a Countdown Timer in GemPages v6.

Step 2: Click on the Countdown Timer element > Start customizing as you want in the Countdown Settings tab.

Customize Countdown Timer in GemPages v6.
Customize Countdown Timer in GemPages v6.

How to add a Countdown Timer in GemPages v7?

Set up the Countdown timer following the same instructions as in GemPages v6. In GemPages v7, the editor is designed to be more intuitive and user-friendly.

Add Countdown Timer in GemPages v7.
Drag and drop the Countdown Timer element into the design area.
Add Countdown Timer in GemPages v7.
Customize the Countdown Timer as your preference in the Settings tab.

Stock Counter

The Stock Counter element displays your product’s remaining stock in the form of a visualized progress bar, triggering FOMO (Fear Of Missing Out) and prompting immediate purchase action.

The Lingerist’s Stock Counter.
The Lingerist displays the stock counter on the product page designed with GemPages.

How to add a Stock Counter in GemPages v6?

Step 1: Choose the Stock Counter element in the left sidebar > Drag and drop it into the design area. 

Add a Stock Counter in GemPages v6.
Add a Stock Counter in GemPages v6.

Step 2: Configure it as you want in the Stock Counter settings tab.

How to add a Stock Counter in GemPages v7?

In GemPages v7, you have a wider selection of Stock Counter elements to choose from.

Find Stock Counter elements in the left sidebar > Drag and drop it to the design area > Customize as you want.

Add a Stock Counter in GemPages v7.
Add a Stock Counter in GemPages v7.
Add a Stock Counter in GemPages v7.
Add a Stock Counter in GemPages v7.

PopUp

A Pop-Up can be strategically employed to capture the visitors’ attention, convey important messages, promote special offers, gather valuable information, and more. It significantly enhances the user experience and contributes to the store’s overall success.

The Factor Formula - GemPages’ customer - uses a Pop-Up to grow its SMS marketing list.

How to add a Stock Counter in GemPages v6?

Step 1: Choose the Stock Counter element in the left sidebar > Drag and drop this element to the design area.

Add a Pop-Up in GemPages v6.
Add a Pop-Up in GemPages v6.

Step 2: Customize the Pop-Up to fit your specific needs in the Settings bar.


Learn More: Popup element

How to add a Stock Counter in GemPages v7?

Do the same as the Gempages v6’s instructions.

Find the Pop-Up element in the left sidebar > Drag and drop this element to the design area > Customize it as you want.

Add a Pop-Up in the GemPages v7.
Add a Pop-Up in the GemPages v7.
Customize the Pop-Up as your preference.
Navigate to the Settings tab to customize your Pop-Up.

Besides, you can also find some pre-made Pop-Up sections in the GemPages’s library

CTA Button

Call-to-action (CTA) buttons – Buy, Add to Cart, Know more, Subscribe, and more – are conversion buttons that urge your customers to take action on your web pages. They invite your targeted audience to complete the intended goals you have in mind.

Bokksu’s CTA button.
Subscribe now CTA buttons of the brand Bokksu.

How to add a CTA button in GemPages v6?

Step 1: Find the Button element in the left sidebar or Find the Button element in the left sidebar.

Add a CTA button in GemPages v6.
Add a CTA button in GemPages v6.

Step 2: Drag and drop it into the design area > Start customizing it to fit your goals.

Customize the CTA button in GemPages v6.

How to add a CTA button in GemPages v7?

Step 1: Search CTA buttons in the Search bar > Choose the CTA button that meets your need.

Add a CTA button in GemPages v7.

Step 2: Drag and drop it into the design area > Start customizing it to your preference in the Settings tab.

Customize the CTA button in GemPages v7.

Product Price

The Pricing element enables you to quickly list various pricing options or tiers for customers, along with the associated benefits and features. The clear pricing information will satisfy the customers and motivate them to make purchase decisions.

BetterMan product page.
BetterMan product page shows the price after the discount to attract customers.

How to add a Price button in GemPages v6?

Step 1: Find the Pricing button in the left sidebar > Drag and drop it to any position as you wish.

Add a pricing button in GemPages v6.
Add a Pricing button in GemPages v6.

Step 2: Start customizing the Pricing button as you prefer.

Customize the Pricing button in GemPages v6.


Learn More: Pricing element

How to add a Price button in GemPages v7?

Step 1: Search Price in the search bar > Choose Price or Compare Price button > Drag and drop them to the position you want.

Add the Price button and Compare Price button in GemPages v7.
Add the Price button and Compare Price button in GemPages v7.

Step 2: Customize them as you wish.

Customize the Price button and Compare Price button in GemPages v7.

Cart Button

The Cart button holds significant importance for any e-commerce store, as it allows customers to effortlessly add products to their shopping cart. This feature helps reduce cart abandonment and drives sales by motivating customers to take the purchase action with ease.

Satya Jewelry’s Cart button.
The Cart button on Satya Jewelry’s product page.

How to add a Cart button in GemPages v6?

Step 1: Find the Cart button in the left sidebar or search Cart button in the search bar> Choose and drag and drop it into the design area.

Add a Cart button in GemPages v6.
Add a Cart button in GemPages v6.

Step 2: Customize the Cart button in the Settings tab.

Customize the Cart button in GemPages v6.

How to add an Add to Cart button in GemPages v7?

Follow the same instructions as in GemPages v6. GemPages v7 is intuitively designed and user-friendly, making it accessible even for newcomers with no design experience.

Add a Cart button in GemPages v7.
Find the Cart button in the left sidebar and drag & drop it to the desired area.
Customize a Cart button in GemPages v7.
Customize the Cart button as you wish in GemPages v7.


Learn More: Product Cart Button

Advanced GemPages Sections to Boost Sales

In addition to the fundamental elements for driving conversions and increasing sales mentioned above, there are also advanced sections available for you to elevate your online business.

Product Bundles

Product bundles comprise multiple individual goods or services packaged and sold together as a single offering. They serve as a powerful incentive for customers to make purchases, as the bundled price is typically lower than buying each item separately.

There are three effective bundling techniques to consider:

– Buy-more-save-more bundles.

– Quantity discount bundles.

– Frequently bought-together bundles.

Buy-more-save-more bundles example.
My Favourite Things has introduced "By More, Save More" bundles on a range of products, providing customers with attractive deals.

Product Reviews

Incorporating Shopify product reviews on your eCommerce store offers numerous benefits that extend beyond receiving customer feedback. It’s a proven strategy to boost sales, increase trust, and enhance your SEO efforts, giving your online business a competitive edge.

Product Review example.
The Glow Factor displays the total number of reviews and star ratings to build customer trust and boost sales.

Personalized Product Recommendations

Product recommendations involve suggesting related or complementary items to customers as they browse or plan to make a purchase. These suggested products could be based on related products, frequently bought together products, or products recommended based on customer behavior and history.

GemPages suggests some product recommendation strategies to boost your online business:

– Display “Similar Products” or “You May Also Like” on Product Pages.

– Display Product Recommendations on the Cart Page.

– Recommend Products with Hot Deals on the Thank You Page.

– Highlight Frequently Bought Products on Product Pages.

Personalized product recommendations example.
The Tentree cart page features targeted products that entice customers to add them to their cart.

Pro tip: In addition to using GemPages’ premade sections, you can utilize our existing third-party apps for features like product bundles, recommendations, testimonials, reviews, trust badges, and more. Especially, GemPages’ Shopify App element seamlessly integrates with any Shopify app of your choice.

Wrap-up

Voilà! Now you’ve gained insight into the importance of using conversion-driven elements in building storefronts and how GemPages can assist in their implementation. With this article, we trust that you can unlock the potential to maximize your sales and create exceptional user experiences, setting your online business on a path to success!

About GemAcademy

GemAcademy is a premier knowledge hub for storefront optimization and achieving overall E-commerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemAcademy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.

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