How to create a Testimonial Page on GemPages - GemPages Academy

How to create a Testimonial Page on GemPages

October 1, 2023 admin 0 Comments
Testimonial page how to create
According to BigCommerce, 92% of consumers read online reviews and testimonials when purchasing. 88% of consumers trust online reviews as much as personal recommendations. Furthermore, 72% say positive reviews and testimonials make them trust a business more.  Given these statistics, integrating a testimonial page into your Shopify store is paramount for success in today’s competitive eCommerce landscape. Thus, this blog post will guide you in creating a compelling testimonial page using GemPages

5 Benefits of Testimonial Pages for your Shopify Stores

Here are the five points highlighting the importance of designing a testimonial page on your Shopify store.  

1. Building Trust and Credibility

Testimonials act as social proof, assuring potential customers that your products or services have been tried, tested, and appreciated by others. When shoppers see positive feedback from real customers, they are more likely to trust your brand and feel confident about making a purchase.

A screen capture of Gear Jewellers review section.
Having diverse post reviews helps you gain more customers. Example from Gear Jewellers - Luxury Engagement Jewelry.

2. Engaging and Persuasive Content

Testimonials provide engaging content that connects with potential buyers on a personal level. They often convey emotional experiences and success stories, making them more persuasive than standard product descriptions. Engaging content helps keep visitors on your landing page for longer, increasing the chances of conversion.

3. Enhancing SEO and Search Rankings

Well-optimized testimonial pages can improve your store’s search engine optimization (SEO). When testimonials include relevant keywords and phrases, they contribute to a higher search engine ranking. As a result, potential customers are more likely to find your store when searching for products or services you offer.

Soulfeel’s testimonial section.
Displaying the customer review is essential to your store, especially when you sell personalized jewelry. Example from Soulfeel - Personalized Jewelry Brand

4. Improving Conversions and Sales

Testimonials directly impact your conversion rates. When prospective customers visit your landing page, they often approach it with skepticism. They may be hesitant about your products’ quality and wonder if your brand is reliable. This is where testimonials come into play as powerful tools in your marketing arsenal.

A testimonial page highlights specific product benefits and features that customers find most valuable. It provides a more in-depth understanding of your offerings, helping potential buyers make informed decisions and choose products that align with their needs. From there, the likelihood of more sales will increase.

5. Leveraging Social Media and Word-of-Mouth Marketing

Testimonials are shareable content that customers can easily distribute across social media platforms. Positive customer experiences shared on social media can lead to organic word-of-mouth marketing, expanding your brand’s reach and attracting new customers.

How to Create a Testimonial Page on GemPages version 6

Get started with GemPages version 6 to build a persuasive testimonial page.

Option 1: Using Pre-built Templates

In GemPages’ library, you can access two templates for a separate testimonial page.

– If you own a single-product Shopify store, consider this testimonial detail template. It is extremely useful to offer in-depth testimonials with long descriptions.

– If you want to display multiple testimonial materials, this template list will be an ideal choice. It features images or icons alongside each testimonial and can even accommodate video testimonials for added variety and engagement.

To make a testimonial page using one of these templates, follow these instructions:

Step 1: Head to the GemPages dashboard > “Create a new page” > “Landing page”.

Create a landing page on GemPages

Step 2: Hit “Explore Template” > Type “Testimonial” on the search bar.

Click explore template to browse a testimonial page on GemPages v6.

You can also find testimonial templates by clicking “Introduction” on the Use Case filter on the left sidebar.

Step 3: Click “Add To Page” on your preferred template. In this case, assume you want the Testimonial listing template.

Step 4: Use GemPages’s editor in the left sidebar to customize content suitable for your brand.

GemPages v6 advanced settings.

Option 2: Using GemPages’ Pre-built Blocks

When it comes to spotlighting content customers and their positive experiences with your product, adding testimonials to your already-established store pages can be an excellent solution, thanks to GemPages’ pre-built section library. You can do as follows:

Step 1: Navigate to the product page to which you want to add a testimonial and hit “Explore Template”.

Step 2:  In the use case filter, tick on “Social Proof.”

Social proof sections on GemPages v6.

Step 3: Once you find your favorite, click “Add To Page”.

Add to page a section on GemPages v6.

Step 4: Give each block a personal touch by changing content with specific customer information.

Advanced settings on a section on GemPages v6.

Option 3: Using Third-party Review Apps

If your store has integrated third-party review apps, you can easily incorporate reviews or testimonials into a separate or existing page. Follow these steps for a seamless integration:

Step 1: Scroll down to the bottom > Hit “Add Elements” in the left sidebar.

Add a third-party element to GemPages v6.

Step 2: Find the third-party review application by typing “Review” in the search bar > “Enable” the desired app.

How to enable a third-party app in GemPages v6.

You can also turn on the apps by selecting “Product Reviews” in the left sidebar.

How to enable a third-party app in GemPages v6.

Step 3: Once done with enabling third-party apps, drag & drop the element to the Design Area.

How to Create Testimonial Pages Using GemPages Version 7

GemPages Version 7 is the latest iteration, offering more efficient ways to create testimonial pages. Featuring smarter functions like Image-to-Layout and other upgrades, it streamlines the process. Here are three methods to design testimonial pages with GemPages v7:

Option 1: Using Image-to-Layout

This is the perfect solution for crafting a customized testimonial page that mirrors the layout of any webpage you’ve come across on the Internet.

Step 1: Hit “Create landing page from the link or image”.

How to create a landing page from a link or image in GemPages v7.

Step 2: Insert a URL to the bar > Hit “Generate”. Or, upload an image from your device.

How to use Image-to-Layout in GemPages v7.

Step 3: Wait for AI to generate layouts from your references.

Step 4: Select your preferred sections > Hit “Generate”.

How sections are detected. You can select more than one section.

Step 5: Customize the sections in the generated layout using upgraded settings in the left sidebar. 

Option 2: Use GemPages’ Pre-built Blocks

In case you want to add a testimonial section to a specific product detailed page, you might consider this:

Step 1: Click Library > Sections > Select “Social Proof” in the left sidebar.

Adding social proof to a section in GemPages v7.

Step 2: Find your favorite > hit “Add to page”.

Step 3: Customize the content using settings.

Edit body content in a section on GemPages v7.

Option 3: Use third-party review apps

Step 1: Scroll down to the bottom of the left sidebar > Drag and drop the preferred review app.

Notes: 

In this version, third-party apps are shown directly in the sidebar such as Bundle, SearchPie, or SEOAnt, you don’t have to get to the library as required in the V6. 

You can find various services in GemPages’ integration library, including product reviews like Loox, and Fera or subscriptions like Seal Subscriptions, and Appstle Subscriptions.

Add a third-party review app to the design area in GemPages v7.

Step 2: Customize the review settings to have the most polished look.

Customize the product review app in GemPages v7.

Important note on how to optimize Testimonial pages

As optimizing testimonial pages requires a strategic approach to enhance credibility, engagement, and visibility, bear in mind these inevitable notes: 

Rich Content: Accompany Testimonials with Visuals

Enrich your testimonials with relevant images or videos that vividly depict the positive experiences shared by customers. These visual elements not only enhance engagement but also provide a tangible representation of your products or services in action.

Long-Tail Keywords: Enhance Discoverability

Incorporate specific long-tail keywords related to your offerings within the testimonial content. This strategic use of keywords aligns your testimonials more closely with search queries, making them more likely to appear in relevant searches and attract a targeted audience.

Structured Markup: Elevate Search Results

Implement structured markup, such as schema markup for reviews, to optimize the way search engines understand and display your testimonials. This markup enhances your search result listings, making your testimonials stand out and encouraging more clicks from interested users.

Link Building: Strengthen Online Presence

Proactively engage with satisfied customers and request backlinks from their websites or social media platforms. By building a network of backlinks, you not only drive traffic to your testimonial pages but also increase your website’s authority and improve search engine ranking.

User-Generated Content: Foster Authenticity

Encourage customers to contribute user-generated content by leaving reviews enriched with keyword-rich narratives. This approach fosters authenticity and a sense of community, while also boosting the visibility of your testimonial pages through keyword integration.

Conclusion

By comprehending the advantages of testimonial pages and mastering their efficient creation, you can transform these pages into a captivating, interactive, and easily discoverable online presence that connects with your desired audience and yields significant outcomes.

About GemAcademy

GemAcademy is a knowledge hub for storefront optimization and achieving overall E-commerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemAcademy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.

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