Lead Capturing Landing Page: How to Create - GemPages Academy

Lead Capturing Landing Page: How to Create

September 28, 2023 admin 0 Comments
how to create a lead capturing landing page

A lead capturing landing page serves as the gateway to convert casual website visitors into valuable leads, especially in the ever-thriving eCommerce. If you are out of nowhere in creating a landing page that converts, don’t skip a word in this article. You’ll be equipped with the knowledge and tools to create landing pages that successfully capture leads, boost conversions, and drive business growth.

What are Lead Capturing Landing Pages?

Lead capturing landing pages are purpose-built web pages designed to capture visitor information, such as names, email addresses, and other relevant details in exchange for something valuable, such as a downloadable eBook, a free trial, or exclusive content. This crucial data is acquired via a lead capture form, which serves as the conduit for collecting this vital information and kickstarting the process of nurturing relationships with your leads.

A screenshot of GemPages pre-built landing page template.
A lead capturing landing page is a common approach to offering specialties to your customers.

The Benefits of a Lead Capturing Landing Page

Landing pages that can capture leads are vital for marketing efforts, whether it’s through ads, emails, or social media. They’re the secret sauce for e-commerce success for some key reasons.

Focused messaging

Unlike regular website pages with various distractions, landing pages are designed with a particular goal. Whether it’s promoting a product, providing a free resource, or encouraging sign-ups, this targeted messaging ensures that visitors understand the page’s primary purpose and are more likely to take the desired action.

Minimal distractions

Landing pages are typically stripped of elements like navigation menus, sidebar widgets, and other extraneous features. This intentional simplicity keeps visitors focused on the main offer and call to action, reducing their chances of navigating away.

Lead capture forms

Lead capture forms are a fundamental part of landing pages. These forms allow visitors to share their contact information in exchange for the offer. This helps businesses collect valuable leads for future marketing efforts.

Easy optimization

Landing pages are easy to test and improve. With A/B testing, marketers can try out different elements like headlines, images, CTAs, and form fields to find what works best. This data-driven approach allows for ongoing enhancements and better conversion rates.

Preparation before Crafting a Landing Page

Understand your audience and set clear goals

Before creating a landing page, it’s crucial to have a deep understanding of your target audience. Delve into your audience’s pain points and motivations. Addressing these pain points and offering solutions or benefits can significantly enhance your landing page’s effectiveness.

Besides, it’s necessary to clearly define your landing page’s purpose. Are you encouraging visitors to subscribe to your newsletter, request a quote, or download a valuable resource? With precise goals, e-commerce store owners can have no struggles building landing pages with a focused and purpose-driven approach.

Key elements in Designing a Lead Capturing Landing Page​

Attractive above-the-fold section

The top part of your landing page is super important. It’s where you grab people’s interest and get them curious about what you offer. Think of it as your page’s main spotlight – the place to show off the most important info about your products or services. This section should get straight to the point about how you can help visitors.

But it’s not just about getting attention; it’s about giving something valuable right away. This part should answer visitors’ questions before they even ask. By showing how your offer meets their needs, you’re setting the stage for a good interaction. Keep it short and sweet but full of info!

This is called Above the fold section. An example from GemPages landing page templates.
Interesting headline and sub-headline

Headlines and sub-headlines play a crucial role in creating an effective landing page. They’re the first things your audience sees and can determine if they stay or leave.

A good headline should quickly convey the main benefit of your offering and grab the reader’s attention. Sub-headlines provide more details and context, keeping the visitor engaged and interested in what you offer. They work together to draw the reader in and encourage them to explore further.

A screenshot of Supply.co hero banner.
A concise headline combined with a descriptive sub-headline might be a hook for customers to click on where they should click. An example from Supply.co.
Compelling visuals and design 

Creating a converting landing page hinges on the power of compelling visuals and thoughtful design, underscored by three crucial factors: consistency, branding, and responsiveness.


Consistency in visuals cultivates a seamless user experience. When colors, fonts, and imagery align harmoniously, visitors feel a sense of cohesion that bolsters trust and professionalism. This consistent visual language guides users smoothly through your content, reducing confusion and enhancing engagement.

A screen capture of Supply.co homepage.
A consistent appearance might bring significantly positive impressions on your customers. An example from Supply.co.

Branding isn’t just a logo; it’s an ethos. Infusing your landing page with your brand’s personality and values fosters an emotional connection. Visitors who resonate with your brand are more likely to trust your offering and take action.

Responsive design 

It is a must in our multi-device world. Ensuring your landing page looks and functions flawlessly across various screen sizes and devices prevents visitors from bouncing due to frustration. A responsive design speaks volumes about your commitment to user experience.

Make sure your landing page is mobile-friendly. An example from Kappa USA.
Persuasive copywriting

Persuasive copywriting isn’t merely about words; it’s about crafting a narrative that guides visitors from initial curiosity to final action. Don’t miss this superpower when it comes to creating a landing page. Make sure the content on your landing pages satisfies this: 


Those tiny pieces of text hold immense sway. Crafting compelling microcopies for buttons, forms, and headings drives clarity and action. Their concise nature ensures every word carries weight, propelling visitors toward your CTAs.

Use microcopies effectively to navigate your customers. Example from nanamacs.com.
Showcasing benefits 

Visitors seek solutions that are related to their needs. By explicitly highlighting how your product or service addresses their pain points and improves their lives, you create a compelling reason for them to take action.

Integrating authentic reviews and testimonials acts as social proof, building trust and credibility. Positive experiences from previous customers validate your claims and alleviate doubts, making visitors more inclined to convert.

Clear Call-to-Action (CTA) 

A Clear Call-to-Action (CTA) is the linchpin of a converting landing page. Make sure your CTA buttons follow these:

Positioning the CTA in the correct spot can make or break conversions. It should be prominently placed where visitors’ eyes naturally travel. Typically, it’s advisable to position the CTA above the fold, ensuring it’s visible without the need to scroll. Placing it at the end of compelling content also provides a seamless transition from information absorption to action-taking.

Create CTAs that trigger your customers. An example from Pennyskateboard.com.

The CTA’s design should distinguish it from the rest of the content, making it impossible to miss. Employ contrasting colors and bold typography to draw attention. The language should be action-oriented and concise, leaving no room for ambiguity regarding the next step.

Effective lead capture form

Keep the lead capture form simple and concise. Ask for only essential information to reduce friction and encourage more submissions.

A screenshot of GemPages v7 landing page waitlist registration form.
Create a form that can provide you with the most important information. Don’t try to lengthen the form because it will increase the drop rates. Example from GemPages Waitlist.

How to Create a Lead Capturing Landing Page from A to Z

Creating a landing page to capture leads is super easy with GemPages because you are equipped with various pre-built templates. Let’s learn how to do this task effortlessly with GemPages v6 and v7.

Creating a lead capturing landing page on GemPages v6

Step 1: In GemPages Dashboard > Hit “Create new page” > Select “Landing page” in the dropdown menu.

Step 2: Access the template library by hitting “Explore Template” in the Design Area. 

You can also do this by navigating to “Library icon” in the upper left corner. 

How to explore template on GemPages v6.

Step 3: In the Use Case filter, select “Lead Capture” > Click “Add to Page” the preferred template > “Customize” the template to your liking.

Creating a landing page that capture leads on GemPages v7

GemPages v7 is the latest version of GemPages. By leveraging this version, you will be able to design landing pages more intelligently with the support of artificial intelligence. Let’s explore how to create a landing page using our groundbreaking AI-powered feature called Image-to-Layout.

Using Image-to-Layout

GemPages offers the Image-to-Layout feature, allowing you to transform your design ideas into reality just from an image or URL. All you need to do is to insert the reference and let the machine do its job.

Step 1: In the GemPages Dashboard, click “Create a landing page from link or image”.

How to create a landing page using Image-to-Layout on GemPages v7.

Step 2: In the Design Area, insert a URL or upload an image from your device to activate the Image-to-Layout.

Step 3: After a short wait, select the sections you want to insert into your page. By default, the system will select all sections. Uncheck the section you don’t want on your page > Hit “Generate” to import them to the Design Area.

How to use Image-to-Layout on GemPages v7.

Step 4: Customize the layout with advanced settings only available on GemPages v7.

Using pre-built landing pages

As in version 6, GemPages v7 still provides a library of pre-designed landing page templates that cater to various industries and goals. Choose a template that aligns with your brand and customize it to your needs by heading to our template library.

These templates are well-researched and customized based on customers ’ preferences. However, there are still some elements that need you to personalize. Let’s follow these steps to integrate one of the templates into your desired landing page.

Step 1: Head to Design Area > Click “Choose template” to access the pre-built templates library. You can also click on the Library icon in the upper left corner.

Step 2: In the template library, select “Lead capture” > Hit “Add to Page” to import the one to Design Area.

Step 3: Feel free to customize.

How to add a lead capture template on GemPages v7.

Important Notes on Creating a New Page for your store

If you’re still facing challenges in creating a high-converting landing page, even with GemPages assisting you through most of the process, here are some extra steps to enhance your landing page:

Set Up Tracking

 Consider using a separate tracking tool like Google Analytics to monitor your landing page’s performance independently from your main store.

Implement CRM

A Customer Relationship Management (CRM) tool can help you efficiently manage and nurture the leads you capture through your landing page.

A/B Testing

Experiment with different elements of your landing page, such as headlines, visuals, CTAs, and form fields, to discover which combinations yield the best results.

Domain Consistency

Make sure your landing page uses the same domain as your main store to build trust and provide a seamless user experience.

SEO Optimization

Optimize your landing page for search engines by incorporating relevant keywords, meta tags, and descriptive content to attract organic traffic.

Above-the-Fold Content

Place crucial information like the headline, visuals, and primary CTA above the fold to ensure visitors immediately grasp the page’s purpose.

Irresistible CTA Button

Design a visually appealing CTA button with action-oriented text. Its color and placement should draw attention without overwhelming the overall design.

Emotional Connection

Utilize storytelling and relatable content to establish an emotional connection with your visitors. Address their pain points and aspirations to resonate on a deeper level.


Creating a landing page that captures leads with GemPages involves a strategic approach that combines understanding your audience, setting clear goals, and implementing effective design elements. By adhering to the principles outlined in this A-Z guide, you can leverage the power of landing pages to capture leads, drive conversions, and propel your business to new heights. Start transforming your marketing campaigns and generating valuable leads today.

About GemAcademy

GemAcademy is a knowledge hub for storefront optimization and achieving overall E-commerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemAcademy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.

leave a comment

Join Gempages Academy Premium today!

Upgrade to GemPages’ paid plans to enjoy unlimited features and access our exclusive resources. Learn More

Upgrade & Get Premium

Already a paid user? Sign Up