You have less than 7 seconds to wow your landing page visitors. It is even more challenging to persuade them to buy with just one page. But, no need to stress, it is absolutely within reach! If you have a high-converting landing page, you are in for a smooth ride. As per a report, a well-designed landing page can supercharge conversions by 2.35% across all industries. So, what is the secret sauce for genuine effectiveness? Get the lowdown in our blog post.
Types of Landing Pages
Before diving into the specifics, understanding the various types of landing pages and their purposes is critical. Because landing pages are not one-size-fits-all; they are designed to serve specific objectives.
Lead-generation Landing Pages
Lead-generation landing pages are like your website’s multitool. They make it simple for people to hop on your newsletter, grab insightful ebooks, and secure a spot in your enlightening webinars. Besides, these landing pages are your visitors’ gateway to all the amazing resources and the latest scoop you have to offer. In general, a lead-generation landing page’s purpose is to collect personal information from visitors, aiming to engage them by providing value. The ultimate goal is to convert these leads into customers when they are ready to buy.Check out the lead generation landing page of Olipop for some fresh design inspiration.
Olipop has a clever strategy for presenting the perks of their subscription service.
When customers join Olipop, they enjoy a 15% discount on their purchases and free shipping. Additionally, Olipop members gain early access to new flavors and have the flexibility to change or cancel their subscriptions at any time.
It might be obvious that this landing page is all about encouraging customers to make a quick decision.
Click-Through Landing Pages
A click-through landing page directs you to do one thing, like buy or sign up. Unlike a lead generation landing page, it does not ask for your info. Its goal is to get you to act, often with buttons saying “Buy Now” or “Get Started.” Furthermore, they might offer free trials or discounts. Consider Magic Spoon as an example. They’ve carefully crafted a click-through landing page to direct customers to their services. On this page, you’ll discover every flavor they offer, key product highlights, and compelling social proof. Every aspect, from content to visuals, is strategically aligned to win over customers and get them to click on the call to action.
Magic Spoon unveils its entire flavor lineup, using captivating visuals to make its products irresistible to customers.
Seasonal Sales Landing Pages
Seasonal landing pages are like special pages for specific times of the year. They aim to draw in people actively searching for products related to that season. These pages incorporate relevant keywords to ensure they appear prominently in search results. This helps attract more website visitors and boosts your sales potential. Moreover, seasonal landing pages are handy for promoting special deals and discounts that fit the season. This approach makes it easy to connect with customers and make the most of the season’s vibe for your business.Take a closer look at the landing page of Wild, an eco-friendly natural deodorant brand. The first thing that immediately catches customers’ eyes is their captivating Halloween-themed hero banner. They have rolled out a limited edition deodorant, Pumpkin Spice & Vanilla, to embrace the holiday vibes and entice customers as well.
When you scroll down to the page’s bottom, you’ll find a collection of freshly arrived products. These items are highlighted by charming Halloween-themed backgrounds and easily accessible “Add to Cart” buttons. This design ensures a seamless process for customers to include items in their shopping carts.
Event landing pages are used to inform visitors about an upcoming event and encourage their attendance. The primary goal is to secure registrations or ticket sales well in advance of the event date. Some events examples might be conferences, meetups, webinars, online summits, and a range of local or virtual events. To get a better idea of how these pages work, check out an event landing page from Shopify. Take a peek at how they put the sign-up form right at the top, making it easy for visitors. Additionally, the page offers crucial details about the event, including its description, key takeaways, and an impressive line-up of speakers.
The concise description of Affiliate Summit West.
“Coming soon” Landing Pages
A “coming soon” landing page is a special webpage designed to introduce a new product to the public and build excitement before it’s available. It’s like a sneak peek to get people interested in what’s coming soon. These pages are used as part of a marketing plan to create anticipation for the product launch.Gymshark’s December AW20 Apparel Preview is a great example of how online stores can create “coming soon” pages. They use this page to reveal upcoming products with detailed descriptions and images. Shoppers can learn all about the products, including any improvements and materials used, and they can find out when the collection will be available.
December AW20 Apparel Preview’s hero banner.
Common Sections of A High-Converting Landing Page
A well-crafted Shopify landing page consists of several key sections that work together to engage visitors and increase sales. Each section has a specific role in guiding the user toward the desired action.
Headline and Subheadline
The headline is the first thing visitors see, and it should be attention-grabbing and concise. The subheadline provides additional context and reinforces the headline’s message. Both should convey the unique value proposition and benefits to the visitor.
A compelling visual element that complements the headline and subheadline. It showcases the product, service, or content being offered. Videos can be particularly effective in conveying information and capturing attention.
Impressive Huppy hero banner featuring a compelling headline and subheadline.
Benefits and Features
This section highlights the key benefits and features of the offering. Using bullet points or short paragraphs for easy readability, it focuses on how the offering addresses the visitor’s pain points or needs.
Clear-cut benefits of Huppy's toothpaste tablet products.
Social Proof
Including customer testimonials, reviews, ratings, or trust badges helps build credibility. Real-world experiences from satisfied customers can greatly influence conversions.
The CTA section clearly defines the desired action you want visitors to take (e.g., “Sign Up Now,” “Get Started”). Making the CTA buttons prominent with a contrasting color and using persuasive language that conveys urgency or value is crucial.
Form or Opt-In
If collecting user information, it’s essential to keep the form fields minimal to reduce friction. Clearly communicating the value of sharing their information (e.g., “Subscribe for Exclusive Updates”) and using strategic placement, such as above the fold or after highlighting benefits, can improve conversion rates.
A straightforward yet effective subscription form of The Factor Formula.
Additional Information
Offering more details below the fold for visitors who want to learn more is a best practice. Providing in-depth product descriptions, FAQs, and pricing information if applicable can help visitors make informed decisions.
Persuasive Copywriting
Crafting compelling and concise copy that addresses visitor pain points is crucial. Using persuasive language, storytelling, and emotional appeal while focusing on benefits, not just features, can make a significant impact on conversions.
Mobile Optimization
Ensuring that your Shopify landing page is responsive and mobile-friendly is a must in today’s mobile-driven world. Mobile users should have a seamless experience, with easy navigation and readability, to maximize conversions.
Loop always tries to ensure responsiveness in mobile design.
How to Create A high-converting Landing Page with GemPages?
Developing a high-converting landing page entails a blend of strategy, design finesse, and optimization prowess. To streamline this intricate process, businesses often turn to specialized tools and platforms. Among these, GemPages stands out as a user-friendly page builder for Shopify, continually evolving to bolster its capabilities for online merchants.
Now, let’s embark on a concise guide to harnessing GemPages’ potential for breathing life into your envisioned high-converting landing page.
For GemPages v6
Step 1: Kickstart the journey by navigating to the GemPages dashboard and clicking the ‘Create New Page’ button. From the drop-down menu, select your desired page type.
Step 2: Dive into the wealth of templates available in GemPages’ library. Pick your preferred template and choose ‘Edit’.
Step 3: This is where GemPages truly shines. This page builder lets you effortlessly blend your content with visuals. Also, it provides the flexibility to add or rearrange elements like call-to-action buttons, forms, and pop-ups. All are tailored to your specific preferences.
Once satisfied and ready to unveil your creation to the world, simply click the ‘Publish’ button. Your Shopify landing page will then go live, ready to engage and convert your audience.
For GemPages v7
In a significant stride, GemPages has introduced GemAI, a potent artificial intelligence engine that introduces a groundbreaking feature: the AI-powered image-to-layout functionality.
With GemAI at its core, GemPages v7 is capable of transforming visual inspiration into a customizable layout. And here is how it is done.
Step 1: Open the GemPages editor and choose the page type you want to create.
Step 2: Put in a URL or upload an image. Then, click ‘Generate’ to create editable layouts.
Step 3: Select and add your desired sections. In this step, you get to choose which sections you want to generate. Choose ‘Generate’ to start generating content.
Step 4: Once the layouts are ready, you can easily tweak the page to suit your business needs using GemPages Editor. You can incorporate additional sections in a similar fashion.
When you are done, simply hit ‘Publish’.
The Final Verdict
A high-converting landing page is like a game-changer. It helps convert visitors into loyal customers or subscribers. So, it’s important to grasp the different types of landing pages and their essential sections. With tools like GemPages, creating these effective pages is easier than ever. In both GemPages v6 and v7, you will find simple ways to create a landing page and unlock its full potential.
About GemAcademy
GemAcademy is a knowledge hub for storefront optimization and achieving overall E-commerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemAcademy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.
Common Sections of A high-converting Landing Page
Types of Landing Pages
Before diving into the specifics, understanding the various types of landing pages and their purposes is critical. Because landing pages are not one-size-fits-all; they are designed to serve specific objectives.
Lead-generation Landing Pages
Olipop has a clever strategy for presenting the perks of their subscription service.
When customers join Olipop, they enjoy a 15% discount on their purchases and free shipping. Additionally, Olipop members gain early access to new flavors and have the flexibility to change or cancel their subscriptions at any time.
It might be obvious that this landing page is all about encouraging customers to make a quick decision.
Click-Through Landing Pages
Seasonal Sales Landing Pages
When you scroll down to the page’s bottom, you’ll find a collection of freshly arrived products. These items are highlighted by charming Halloween-themed backgrounds and easily accessible “Add to Cart” buttons. This design ensures a seamless process for customers to include items in their shopping carts.
Event Landing Pages
“Coming soon” Landing Pages
Common Sections of A High-Converting Landing Page
A well-crafted Shopify landing page consists of several key sections that work together to engage visitors and increase sales. Each section has a specific role in guiding the user toward the desired action.
Headline and Subheadline
The headline is the first thing visitors see, and it should be attention-grabbing and concise. The subheadline provides additional context and reinforces the headline’s message. Both should convey the unique value proposition and benefits to the visitor.
Hero Image or Video
A compelling visual element that complements the headline and subheadline. It showcases the product, service, or content being offered. Videos can be particularly effective in conveying information and capturing attention.
Benefits and Features
This section highlights the key benefits and features of the offering. Using bullet points or short paragraphs for easy readability, it focuses on how the offering addresses the visitor’s pain points or needs.
Social Proof
Including customer testimonials, reviews, ratings, or trust badges helps build credibility. Real-world experiences from satisfied customers can greatly influence conversions.
Call-to-Action (CTA)
The CTA section clearly defines the desired action you want visitors to take (e.g., “Sign Up Now,” “Get Started”). Making the CTA buttons prominent with a contrasting color and using persuasive language that conveys urgency or value is crucial.
Form or Opt-In
If collecting user information, it’s essential to keep the form fields minimal to reduce friction. Clearly communicating the value of sharing their information (e.g., “Subscribe for Exclusive Updates”) and using strategic placement, such as above the fold or after highlighting benefits, can improve conversion rates.
Additional Information
Offering more details below the fold for visitors who want to learn more is a best practice. Providing in-depth product descriptions, FAQs, and pricing information if applicable can help visitors make informed decisions.
Persuasive Copywriting
Crafting compelling and concise copy that addresses visitor pain points is crucial. Using persuasive language, storytelling, and emotional appeal while focusing on benefits, not just features, can make a significant impact on conversions.
Mobile Optimization
Ensuring that your Shopify landing page is responsive and mobile-friendly is a must in today’s mobile-driven world. Mobile users should have a seamless experience, with easy navigation and readability, to maximize conversions.
How to Create A high-converting Landing Page with GemPages?
Developing a high-converting landing page entails a blend of strategy, design finesse, and optimization prowess. To streamline this intricate process, businesses often turn to specialized tools and platforms. Among these, GemPages stands out as a user-friendly page builder for Shopify, continually evolving to bolster its capabilities for online merchants.
Now, let’s embark on a concise guide to harnessing GemPages’ potential for breathing life into your envisioned high-converting landing page.
For GemPages v6
Step 1: Kickstart the journey by navigating to the GemPages dashboard and clicking the ‘Create New Page’ button. From the drop-down menu, select your desired page type.
Step 2: Dive into the wealth of templates available in GemPages’ library. Pick your preferred template and choose ‘Edit’.
Step 3: This is where GemPages truly shines. This page builder lets you effortlessly blend your content with visuals. Also, it provides the flexibility to add or rearrange elements like call-to-action buttons, forms, and pop-ups. All are tailored to your specific preferences.
Once satisfied and ready to unveil your creation to the world, simply click the ‘Publish’ button. Your Shopify landing page will then go live, ready to engage and convert your audience.
For GemPages v7
In a significant stride, GemPages has introduced GemAI, a potent artificial intelligence engine that introduces a groundbreaking feature: the AI-powered image-to-layout functionality.
With GemAI at its core, GemPages v7 is capable of transforming visual inspiration into a customizable layout. And here is how it is done.
Step 1: Open the GemPages editor and choose the page type you want to create.
Step 2: Put in a URL or upload an image. Then, click ‘Generate’ to create editable layouts.
Step 3: Select and add your desired sections. In this step, you get to choose which sections you want to generate. Choose ‘Generate’ to start generating content.
Step 4: Once the layouts are ready, you can easily tweak the page to suit your business needs using GemPages Editor. You can incorporate additional sections in a similar fashion.
When you are done, simply hit ‘Publish’.
The Final Verdict
A high-converting landing page is like a game-changer. It helps convert visitors into loyal customers or subscribers. So, it’s important to grasp the different types of landing pages and their essential sections. With tools like GemPages, creating these effective pages is easier than ever. In both GemPages v6 and v7, you will find simple ways to create a landing page and unlock its full potential.
About GemAcademy
GemAcademy is a knowledge hub for storefront optimization and achieving overall E-commerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemAcademy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.
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