How to create an FAQ page on GemPages - GemPages Academy

How to create an FAQ page on GemPages

October 16, 2023 admin 0 Comments
Discover how to create a FAQ page with GemPages

The Frequently Asked Questions (FAQ) page is a valuable resource for customers who have common queries when making purchase decisions. Your online store can leverage this page to enhance the customer experience and drive sales. In this article, we will provide you with a comprehensive understanding of the FAQ page and guide you through its creation using GemPages.

The importance of an FAQ page to your Shopify store

FAQ page is an ideal way to provide essential information about your business and increase sales. There are some beneficial advantages you can see through:

Reduce support inquiries

In contrast to customer support which is regarded as one of the most expensive expenses, FAQs not only require less money but also indicate underlying issues that may need addressing.

Save customers time

A particular FAQ page may aim at delivering a complete view of the product, so that, customers can easily have their answers without having to search on other websites or wait for support agents.

Providing a particular FAQ page helps to answer necessary questions for customers. Example from smile Direct Club - Dental care brand.

Enhance customer trust

When customers encounter issues, they might be close to abandoning their shopping carts. Offering an informative FAQ can help salvage the situation, promote customer loyalty, and encourage repeat business.

Boost SEO performance

Your FAQ page serves as a valuable section for sharing useful information, helping Google better understand your store. When it contains content rich in keywords, you can rank higher in search engine results pages. This not only attracts more organic website visitors but also contributes to increased sales.

Top rank of Shoes FAQ page.
Getting top rank of search engine results pages for Shoes FAQ page.

How to Create an FAQ Page on GemPages v6

Creating FAQ in Shopify is much easier with intuitive and smart features on GemPages. Consider utilizing one of the following options to build the desired FAQ page for your store.

Option 1: Use Pre-built Templates

Since the FAQ page mainly provides critical information about your store and services, GemPages offers a template for this page type. 

This option is exceptionally suitable for stores that do not have FAQ pages. To personalize this template, head to the steps below to design a separate FAQ page configured for your Shopify store.

Step 1: Head to the Gempages Dashboard > Hit “Create a new page” > Choose “Landing page”.

Step 2: Once in the Gempages editor, click the “Library” button on the top bar.

You can also find templates for your FAQ page by hitting the “Explore Template” button right in the Design Area.

Explore template button on GemPages v6.

Step 3: To find the FAQ page template, select “Information Page” from the Use case filter > click the “Add to page”.

Find and add FAQ template on GemPages v6.

Step 4: Customize your FAQ page.

Customize your newly added FAQ page on GemPages v6.

Option 2: Use FAQ blocks

You can consider adding FAQ sections to your store’s existing pages. These FAQ sections not only provide your customers with more information but also support their concerns to be addressed instantly without contacting your CS team.

Step 1: On Design Area > Hit “Explore Blocks” to open the Blocks library.

Explore blocks on GemPages v6.

Step 2: In GemPages’ Library > Click “Blocks” > Select “FAQ in the Use Case filter” > Hit “Add to page” the section you want.

Step 3: Customize the block using the settings on the left sidebar.

Note: FAQ are usually created by Accordion on GemPages. You can read more about how to use the Accordion Element here.

Customize FAQ block on GemPages v6.

How to Create an FAQ Page in GemPages v7

GemPages version 7 is a significant update that offers faster performance, better capabilities, and a delighted customer experience. In this version, we have three options to create an FAQ page. Let’s begin with the smartest option.

Option 1: Use Image-to-Layout

Image-to-Layout is our first-ever AI-powered feature that converts images and website URLs into editable layouts. Head to the below guide to learn how to use Image-to-Layout. 

These are steps to create an FAQ page from Image-to-Layout.

Step 1: From the GemPages Dashboard > Hit “Create landing page from link or image”

Create a landing page using Image-to-layout on Gempages v7.

Step 2: Upload your preferred FAQ layout by hitting “Upload your designed image”.

Important note: Image-to-Layout also generates layouts from URLs, so you can Insert URLs to the bar > Hit “Generate”.

Step 3: You can decide the number of sections you want to generate by ticking the box on each section > choose “Generate”.

Generate to build FAQ page using Image-to-Layout on Gempages v7.

Step 4: Customize your FAQ page using our upgraded advanced settings only available on GemPages v7. 

FAQ example on gempages v7.

Option 2: Use pre-built FAQ templates

You can have a separate FAQ page by importing our pre-built template. This is considered the fastest way to do the task. Let’s check the following steps for more details.

Step 1: On Design Area, click “Choose templates” or hit “Library” upper head > Select “Information page” > Hit “Add to Page” after finding your favorite one.   

Choose templates for FAQ pages on GemPages v7.

Step 2: Customize the template as you want.

Option 3: Use the FAQ section

Consider this option if you want to add FAQ sections to existing pages.

Step 1: On Design Area, click “Choose templates” or hit “Library” upper head > Navigate to “Sections” > Select “FAQ” in the Use case filter > Hit “Add to Page” after finding your favorite one. 

Step 2: Customize the FAQ section as you want.

Important notes on how to optimize the FAQ page

An optimized FAQ page brings not only helpful information to customers but also many valuable benefits to online stores. Here are some essential notes for effectively creating and optimizing the page for more user-friendly and search engine friendly.

Pay attention to keyword integration

While crafting answers to frequently asked questions, seamlessly incorporate relevant long-tail keywords. These keywords not only provide clarity to your readers but also improve your page’s search engine visibility, driving more organic traffic your way. 

Implement structured data in the form of FAQ schema markup.

This small addition can have a substantial effect on how your FAQ are displayed in search results, making them more visually appealing and inviting to potential visitors.

Provide comprehensive answers

Instead of offering brief responses, strive to create detailed and informative explanations that address the nuances of each query. Not only does this establish your authority and expertise, but it also helps keep visitors engaged and encourages them to explore more of your content.

Empower internal linking

Whenever relevant, link certain keywords or phrases within the answers to corresponding product or service pages on your website. This not only aids in guiding your visitors toward relevant offerings but also supports your overall site’s SEO by distributing link equity.

Use appropriate header tags to structure the content on your FAQ page

By organizing questions and answers under relevant header tags, you improve readability and make it easier for both visitors and search engines to navigate the content. This strategic use of header tags also sends important signals to search engines about the hierarchy of information on the page.


Crafting an effective and user-friendly FAQ page on GemPages is a strategic endeavor that can greatly contribute to your website’s overall success. By carefully considering the needs and inquiries of your audience, you can create a resource that not only addresses common questions but also enhances user experience, fosters trust, and boosts your site’s credibility. With GemPages’ intuitive platform, the process becomes seamless, allowing you to implement various design elements, optimize for search engines, and deliver valuable information that resonates with your visitors.

About GemAcademy

GemAcademy is a knowledge hub for storefront optimization and achieving overall E-commerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemAcademy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.

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