How to Create an About Us Page on GemPages - GemPages Academy

How to Create an About Us Page on GemPages

September 29, 2023 admin 0 Comments
about us page how to create

An About Us page isn’t just a formality – it’s your brand’s voice, your connection with customers, and your chance to stand out. This article provides step-by-step guidance and insightful tips to help you create a captivating About Us page that impresses your visitors and converts them into loyal customers.

Let’s dive into the details and discover the transformative potential of this page with GemPages.

5 Important Reasons To Create an About Us Page

An About Us page is where you show your brand’s story, and share your vision, history, values, achievements, and more to build trust and credibility with customers.

Establish credibility and build trust

The About Us page provides a space where you can showcase your brand’s authenticity, values, company’s story, history, and more. This transparency helps enhance credibility and build trust with your potential customers. It not only demonstrates your expertise but also makes your customers more likely to engage with your business.

A screen capture of Affinity’s About Us page.
A captivating About Us page, featuring compelling storytelling and a clear mission and vision, will grasp the customers' attention. Example from Affinity.

Stand out from competitors

In a competitive market, an engaging About Us page can set you apart from your competitors. It’s an opportunity to show what makes your brand unique and compelling, leaving an indelible mark in the minds of your audience.

A screen capture of Jonathan Adler’s About Us page.
A screen capture of Jonathan Adler’s About Us page.
An extensive and detailed journey showcasing the development of your business will establish customer trust. Example from Jonathan Adler.

Create a connection and engage customers

When customers feel connected to your brand’s story and values, they are more likely to become repeat buyers. About Us pages foster this connection and can turn one-time customers into loyal ones. 

An effective page can include calls-to-action (CTAs) that guide visitors to engage further, such as signing up for newsletters, following on social media, or exploring products.

A screen capture of Satya’s About Us page.
An evident call-to-action (CTA) will encourage customers to delve deeper, allowing them to gain a comprehensive understanding of your brand. Example from Satya.

Support marketing efforts

This page type can be linked in various marketing materials, such as social media profiles, emails, and advertisements. A well-crafted page can help reinforce your marketing messages.

A screen capture of Liv Thurlwell.
Motivating customers to provide their email addresses in order to receive the brand's newsletter will strengthen your marketing efforts. Example from Liv Thurlwell.

SEO optimization

About Us pages often contain relevant keywords and content that can improve your website’s SEO ranking, making it easier for potential customers to find you online.

How to Create an About Us Page in GemPages Version 6

1. Create a new page in your GemPages dashboard

In your GemPages dashboard, click on Create New Page.

Create A New Page with GemPages v6.

Next, choose a page type in the drop-down menu. Select Landing Page.

Note: You can create other page types by clicking on the other page types under the Landing Page. See different pages you can create using GemPages.

Create various page types with GemPages v6.

2. Choose a template to build your About Us page

Browse through the GemPages templates library and pick one that catches your eye. Explore some GemPages’ About Us page templates:

The Skincare Page 

The Apparel & Accessories – Sporting Page 

The Food & Drink Page Template

Furniture Page 

Step 1: Click Library on the top bar.

Note: You can also open GemPages’ template library by clicking Explore Template right on Design Area

Step 2: Navigate to the Templates section > Select a template that catches your eye > Click Add to page to apply your chosen template to your page.

Note: You can hit Preview to see the template in action before selecting

Choose a template in the GemPages library.

3. Customize your page with intuitive drag & drop elements

After a split second, you will see the new page in the Editor, ready to work.

How to Create An About Us Page in GemPages Version 7

1. Create a new page in your GemPages dashboard

If you want to create a new page with GemPages v7, simply click on Create landing page from link or images.

2. Create a template

With GemPages v7, you have two options to choose a template to build your store.

Option 1: Use Image-to-Layout

GemPages v7 releases new AI-powered Image-to-Layout feature. Just paste a reference link or upload a reference image, Image-to-Layout will automatically generate an editable layout in an instant.

Step 1: Paste a link > hit Generate or upload an image from your device.

Use Image-to-Layout feature to generate your desired template.

Step 2: Select sections you prefer > Click Generate to apply the AI-generated sections to your page.

Use Image-to-Layout feature to generate your desired template.

Step 3: Customize the layout as you want.

Option 2: Choose pre-made templates in the GemPages library.

Step 1: Click Library on the top bar.

Step 2: Navigate to the Templates section > Select a template that catches your eye > Click Add to page to apply your chosen template to your page.

Note: Templates in the library are organized alphabetically. Therefore, the keyword you need will show up at the top automatically. However, for other pages like testimonials, you can utilize the search bar or employ the category filter on the left.

Choose a template in the GemPages library.

3. Customize your page.

Now, start to customize your page as your preference. The redesigned interface of GemPages v7 is intuitive and easy to use even if you are a new user with no design and coding experience.

Customize your About Us page with GemPages v7.

Key Tips for Optimizing the page

Here are some important notes on how to optimize this page type. This ensures that your brand story stands out and effectively captures your customers’ attention.

Optimize keywords

Include relevant keywords in your brand story and descriptions. This enhances search engine visibility and aligns your content with user searches.

Add effective meta tags

Skillfully create meta tags that precisely reflect your brand’s essence and core values. These tags contribute to improved search engine ranking and user understanding.

Structure content

Enhance readability by structuring your content with clear headings and bullet points. This helps visitors easily navigate and absorb the information you’re presenting.

Strengthen internal links

Strengthen the user experience by incorporating links to essential product or service pages within your brand story. This encourages seamless exploration of your offerings.

Showcase authorship expertise

Emphasize the expertise and qualifications of your key team members. This instills credibility and fosters a stronger connection between your customers and your brand.


This guide covers everything you need to know, from A to Z, making it easy to create an effective About Us page with GemPages. A well-thought-out design can showcase your business in a positive way, encouraging customers to explore more about your offerings. So, why wait? Let’s create an amazing Shopify About Us page for your brand by using GemPages now!

About GemAcademy

GemAcademy is a premier knowledge hub for storefront optimization and achieving overall E-commerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemAcademy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.

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