How to create a Testimonial Page on GemPages - GemPages Academy
- Home Store building & customizationHow to create a Testimonial Page on GemPages
© 2017-2023 GemPages. All Rights Reserved.
How to create a Testimonial Page on GemPages
5 Benefits of Testimonial Pages for your Shopify Stores
Here are the five points highlighting the importance of designing a testimonial page on your Shopify store.
1. Building Trust and Credibility
Testimonials act as social proof, assuring potential customers that your products or services have been tried, tested, and appreciated by others. When shoppers see positive feedback from real customers, they are more likely to trust your brand and feel confident about making a purchase.
2. Engaging and Persuasive Content
Testimonials provide engaging content that connects with potential buyers on a personal level. They often convey emotional experiences and success stories, making them more persuasive than standard product descriptions. Engaging content helps keep visitors on your landing page for longer, increasing the chances of conversion.
3. Enhancing SEO and Search Rankings
Well-optimized testimonial pages can improve your store’s search engine optimization (SEO). When testimonials include relevant keywords and phrases, they contribute to a higher search engine ranking. As a result, potential customers are more likely to find your store when searching for products or services you offer.
4. Improving Conversions and Sales
Testimonials directly impact your conversion rates. When prospective customers visit your landing page, they often approach it with skepticism. They may be hesitant about your products’ quality and wonder if your brand is reliable. This is where testimonials come into play as powerful tools in your marketing arsenal.
A testimonial page highlights specific product benefits and features that customers find most valuable. It provides a more in-depth understanding of your offerings, helping potential buyers make informed decisions and choose products that align with their needs. From there, the likelihood of more sales will increase.
5. Leveraging Social Media and Word-of-Mouth Marketing
Testimonials are shareable content that customers can easily distribute across social media platforms. Positive customer experiences shared on social media can lead to organic word-of-mouth marketing, expanding your brand’s reach and attracting new customers.
How to Create a Testimonial Page on GemPages version 6
Get started with GemPages version 6 to build a persuasive testimonial page.
Option 1: Using Pre-built Templates
In GemPages’ library, you can access two templates for a separate testimonial page.
– If you own a single-product Shopify store, consider this testimonial detail template. It is extremely useful to offer in-depth testimonials with long descriptions.
– If you want to display multiple testimonial materials, this template list will be an ideal choice. It features images or icons alongside each testimonial and can even accommodate video testimonials for added variety and engagement.
To make a testimonial page using one of these templates, follow these instructions:
Step 1: Head to the GemPages dashboard > “Create a new page” > “Landing page”.
Step 2: Hit “Explore Template” > Type “Testimonial” on the search bar.
You can also find testimonial templates by clicking “Introduction” on the Use Case filter on the left sidebar.
Step 3: Click “Add To Page” on your preferred template. In this case, assume you want the Testimonial listing template.
Step 4: Use GemPages’s editor in the left sidebar to customize content suitable for your brand.
Option 2: Using GemPages’ Pre-built Blocks
When it comes to spotlighting content customers and their positive experiences with your product, adding testimonials to your already-established store pages can be an excellent solution, thanks to GemPages’ pre-built section library. You can do as follows:
Step 1: Navigate to the product page to which you want to add a testimonial and hit “Explore Template”.
Step 2: In the use case filter, tick on “Social Proof.”
Step 3: Once you find your favorite, click “Add To Page”.
Step 4: Give each block a personal touch by changing content with specific customer information.
Option 3: Using Third-party Review Apps
If your store has integrated third-party review apps, you can easily incorporate reviews or testimonials into a separate or existing page. Follow these steps for a seamless integration:
Step 1: Scroll down to the bottom > Hit “Add Elements” in the left sidebar.
Step 2: Find the third-party review application by typing “Review” in the search bar > “Enable” the desired app.
You can also turn on the apps by selecting “Product Reviews” in the left sidebar.
Step 3: Once done with enabling third-party apps, drag & drop the element to the Design Area.
How to Create Testimonial Pages Using GemPages Version 7
GemPages Version 7 is the latest iteration, offering more efficient ways to create testimonial pages. Featuring smarter functions like Image-to-Layout and other upgrades, it streamlines the process. Here are three methods to design testimonial pages with GemPages v7:
Option 1: Using Image-to-Layout
This is the perfect solution for crafting a customized testimonial page that mirrors the layout of any webpage you’ve come across on the Internet.
Step 1: Hit “Create landing page from the link or image”.
Step 2: Insert a URL to the bar > Hit “Generate”. Or, upload an image from your device.
Step 3: Wait for AI to generate layouts from your references.
Step 4: Select your preferred sections > Hit “Generate”.
Step 5: Customize the sections in the generated layout using upgraded settings in the left sidebar.
Option 2: Use GemPages’ Pre-built Blocks
In case you want to add a testimonial section to a specific product detailed page, you might consider this:
Step 1: Click Library > Sections > Select “Social Proof” in the left sidebar.
Step 2: Find your favorite > hit “Add to page”.
Step 3: Customize the content using settings.
Option 3: Use third-party review apps
Step 1: Scroll down to the bottom of the left sidebar > Drag and drop the preferred review app.
Notes:
In this version, third-party apps are shown directly in the sidebar such as Bundle, SearchPie, or SEOAnt, you don’t have to get to the library as required in the V6.
You can find various services in GemPages’ integration library, including product reviews like Loox, and Fera or subscriptions like Seal Subscriptions, and Appstle Subscriptions.
Step 2: Customize the review settings to have the most polished look.
Important note on how to optimize Testimonial pages
As optimizing testimonial pages requires a strategic approach to enhance credibility, engagement, and visibility, bear in mind these inevitable notes:
Rich Content: Accompany Testimonials with Visuals
Enrich your testimonials with relevant images or videos that vividly depict the positive experiences shared by customers. These visual elements not only enhance engagement but also provide a tangible representation of your products or services in action.
Long-Tail Keywords: Enhance Discoverability
Incorporate specific long-tail keywords related to your offerings within the testimonial content. This strategic use of keywords aligns your testimonials more closely with search queries, making them more likely to appear in relevant searches and attract a targeted audience.
Structured Markup: Elevate Search Results
Implement structured markup, such as schema markup for reviews, to optimize the way search engines understand and display your testimonials. This markup enhances your search result listings, making your testimonials stand out and encouraging more clicks from interested users.
Link Building: Strengthen Online Presence
Proactively engage with satisfied customers and request backlinks from their websites or social media platforms. By building a network of backlinks, you not only drive traffic to your testimonial pages but also increase your website’s authority and improve search engine ranking.
User-Generated Content: Foster Authenticity
Encourage customers to contribute user-generated content by leaving reviews enriched with keyword-rich narratives. This approach fosters authenticity and a sense of community, while also boosting the visibility of your testimonial pages through keyword integration.
Conclusion
By comprehending the advantages of testimonial pages and mastering their efficient creation, you can transform these pages into a captivating, interactive, and easily discoverable online presence that connects with your desired audience and yields significant outcomes.
About GemAcademy
GemAcademy is a knowledge hub for storefront optimization and achieving overall E-commerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemAcademy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.
Table of contents