Best DIY SEO Courses For Your eCommerce Growth

March 11, 2024 GemPages Team 0 Comments

In eCommerce, search engine ranking can directly impact the business’s bottom line. The higher the website’s ranking, the more traffic it receives, which means more sales. That’s why mastering SEO, especially through a DIY SEO course, is one of the first steps towards achieving online prominence.

As we all know, SEO takes time and can be very expensive for beginners, making it hard for small businesses and solo entrepreneurs. The good news is that you can easily find a DIY SEO course. These courses often break down complex topics into easy steps and provide practical tips, making them easy to learn, even for beginners. And the best part is, most of them are very affordable.

This article explores the various nuances of SEO programs to guide you toward the best DIY SEO course for you and your business. This is more than just a blog; it’s your gateway to transforming your online presence into a beacon of success in the vast ocean of the internet.

What is SEO?

Search Engine Optimization (SEO) is a comprehensive and strategic approach to increasing the visibility and ranking of a website in search engine results pages (SERPs). To put it simply, SEO makes websites more visible when people search for things online using search engines like Google or Bing.

The process involves optimizing website elements, including its content, structure, and on-page elements such as meta tags, keywords, and off-page factors like backlinks.

Learn More: How To Find The Best eCommerce Course: 10 Top Options In 2024

How SEO Benefits Online Businesses?

SEO is a powerful tool for online businesses, especially as paid ads get pricier.

It helps businesses stand out by increasing visibility, attracting the right traffic, building trust, and improving user experience without ad spend. Plus, the results are sustainable and long-lasting.

Here’s a more detailed look at what these courses offer:

Self-Guided Learning: You can learn at your own speed. This is ideal for people who need to balance learning with other tasks.
Better Value: Hiring a professional SEO agency or consultant can be expensive, especially for small businesses or aspiring bloggers. DIY SEO courses equip learners with the knowledge to perform content optimization independently. This offers a better value proposition for their investments.
Comprehensive & Detailed Content: SEO courses cover a wide range of topics. Learn from the basics of how search engines work to advanced techniques for optimizing content and building backlinks. You can also study real-world examples and receive practical tips that can be immediately applied to your business.
Varied Material Formats: DIY SEO courses can include video tutorials, webinars, guides, or engaging interactive platforms. This variety ensures that the material is accessible and engaging.
Adaptable Knowledge Levels: Whether you’re a complete beginner or have some knowledge of SEO, there will always be courses designed to cater to you. Learn what you want at your decided pace.
Empowerment and Independence: A DIY SEO course aims to help individuals gain the knowledge and confidence to manage their website’s SEO. This independence can be incredibly empowering, especially for small business owners looking to take full control of their online presence.

7 Best DIY SEO Courses for eCommerce Businesses

Choosing the right SEO course in today’s crowded market can feel overwhelming. However, with the right approach and a little help from us, you can locate one that not only meets your learning objectives but also empowers you to enhance your website’s search engine performance successfully.

Below is our curated list of the best DIY SEO courses to take in 2024. Check it out!

#1 Amazon SEO & Listing Optimization SECRETS to Double Sales

Amazon has risen as the world’s biggest online retail platform. The marketplace offers over 353 million products and ships approximately 1.6 million packages a day. Though it seems potential, building a successful Amazon business is not easy.

This 7-hour course will teach you everything about Amazon SEO and how to get your products to the first page. Learn the best practices to optimize visibility and help customers find your products on Amazon.

Taught by a verified Amazon expert, the course contains 4 sections, 5 exclusive materials, and 7 free Amazon listing optimization templates. It offers a certificate upon completion and full mobile access, allowing you to learn from anywhere. What makes it better is that the course is constantly on sale.

What you’ll learn:

Construct an effective Amazon product title
Use generative AI to write listing bullet points
Design the best product imagery
Conduct keyword research and learn how customers find a product
Craft product description using a proven formula

#2 SEO Training for Beginners by Shopify

This free SEO online course is designed specifically for Shopify beginners and is brought to you by the Shopify Academy. Learn how great SEO strategies can transform your Shopify store into a thriving online business.

In just 30 minutes, you’ll embark on a journey through the essentials of SEO, tailored specifically for the Shopify platform. If you don’t have much time to spare, this concise yet comprehensive SEO course for beginners is the perfect choice for you to get started.

The Shopify SEO course is designed specifically for small businesses. It packs all the essentials into one session, starting with a simple breakdown of SEO and why it’s important for your online success. Then, it covers how to make your products stand out with optimized descriptions and images and how using the right keywords can boost your store’s visibility.

What you’ll learn:

Understand SEO essentials and the benefits of SEO
Set up Google Analytics to track progress
Conduct keyword research
Optimize your Shopify store for on-page and off-page SEO

#3 Become great at eCommerce SEO

Technical SEO can be tricky. It has many pitfalls, requires extensive knowledge, and is not for everyone.

If you’re keen on mastering technical SEO for eCommerce, the “Become Great at eCommerce SEO” program is a great choice.

The course is designed to provide you with an all-encompassing understanding of how to optimize your site for SEO effectively. You’ll also learn how to craft a robust content and link-building strategy, which are key to making your site more visible and trusted. The main goal is not just to bring in more visitors but also to turn those visits into real earnings for your business.

With 13 detailed lessons that build on each other, you’ll get a clear and complete learning experience. Throughout these lessons, you’ll gain invaluable insights into the nuances of eCommerce SEO, from keyword research to technical optimization and everything in between.

What you’ll learn:

Navigate common technical SEO pitfalls in eCommerce
Optimize product and category pages
Build a revenue-first content strategy
Increase visibility via two main types of link-building

#4 eCommerce SEO training + Yoast WooCommerce SEO

This “Ecommerce SEO training + Yoast WooCommerce SEO” course is perfect for both beginners wanting to set up their online store’s SEO and those looking to improve their current strategies.

It includes eight key modules, with an extra one you can choose to do, all about mastering eCommerce SEO, especially for WooCommerce sites using the popular Yoast SEO plugin. Each module is packed with rich, actionable content that will guide you step-by-step through the nuances of effective SEO management.

To boost your learning and test your knowledge, each module comes with quizzes. These quizzes are designed to check how well you understand the material and to help reinforce the main ideas.

In total, this DIY SEO course takes approximately 2 hours to complete, making it a perfect fit for busy entrepreneurs and business owners. It’s designed to be concise yet thorough, ensuring you get the most value out of every minute spent.

What you’ll learn:

Grasp the importance of eCommerce SEO
Craft an effective mission statement
Decide on your niche and conduct keyword research
Use SEO best practices to create appealing product pages and optimize your site for mobile

#5 Ecommerce SEO Master Class for Shopify Stores 2021

Elevate your Shopify store to unprecedented levels of online visibility and success with the “Ecommerce SEO Master Class for Shopify” course.

Designed to cater to both beginners and seasoned professionals, this DIY SEO course starts with the fundamentals and gradually delves into more advanced techniques. You’ll learn how to optimize your Shopify store better from start to finish, bringing in more visitors and turning them into regular customers.

One of the standout features of this course is its accessibility. Once you enroll, you gain lifetime access to all the course materials. This means you can learn at your own pace, revisit lessons whenever you need a refresher, and stay updated with the latest SEO strategies, all at your convenience.

Plus, you can often find this course on sale at Udemy, making it a cost-effective way to boost your skills. When you finish, you’ll get a certificate, symbolizing not just the completion of the course but the start of a new phase in your eCommerce adventure.

What you’ll learn:

Understand Google algorithms
Conduct keyword research
Optimize on-page and off-page performance
Create winning content and audit the website

#6 eCommerce SEO

This in-depth Ecommerce SEO guide was crafted by Traian Neacsu, an expert with over 25 years of experience in both research and practice. It’s a 400-page manual packed with practical, advanced tips for on-page SEO, specifically for eCommerce.

What sets this free SEO course apart is its meticulous attention to detail and its focus on the unique challenges faced by eCommerce websites, online retailers, small and medium businesses, and even family-owned mom-and-pop stores.

Designed as a reading material rather than a digital document, it offers a tangible, hands-on approach to learning. The guide is enriched with illustrations, making complex concepts more accessible and easier to understand.

What you’ll learn:

Understand website architecture & crawl optimization
Conduct keyword research
Perform internal linking
Build attractive home pages
Craft winning listing pages & product detail pages

#7 eCommerce SEO Course by Reliablesoft

This DIY SEO course comprises nine meticulously crafted lessons, spanning over 175 pages in a convenient PDF format, complete with more than 50 annotated screenshots to guide your learning.

The course is ideal for beginners wanting to learn about SEO and for those experienced in the field looking to enhance their skills. The content is deep and useful but still easy to understand.

This course is designed for various eCommerce platforms like WooCommerce, Shopify, and BigCommerce, ensuring that no matter your platform of choice, you’ll find valuable, actionable insights.

Signing up also gets you the Ultimate Digital Marketing Bundle for $119, packed with 12 more courses on key marketing topics, including SEO copywriting. Plus, you’ll earn two valuable certifications in SEO and Digital Marketing.

What you’ll learn:

Conduct keyword research
Build a winning homepage
Optimize site structure & category pages
Write product listings and descriptions
Use blogging to gain backlinks and build authority

How to Choose a Suitable DIY SEO Course?

Here are a few things to consider when choosing an SEO course:

Alignment with Your Goals: Choose a course that aligns with your specific SEO goals, like improving your site’s ranking, advancing your career, or learning something new.
Content and Scope: Make sure the course covers the SEO topics you’re interested in and that it’s up-to-date with the latest in SEO strategies.
Reputation and Reviews: Read reviews or testimonials from previous participants to evaluate the course’s effectiveness.
Practical Application and Hands-On Learning: Opt for courses offering practical learning experiences. Courses with exercises, case studies, or projects will allow you to apply your learning.
Support and Resources: Consider courses that offer additional support, like Q&A sessions, forums, or direct access to instructors. Bonus resources such as downloadable guides or tools can also be very beneficial.
Access and Flexibility: Check if the course offers lifetime access or if there’s a time limit on the material. This can be important for reviewing content later on.
Cost: Ensure the course is within your budget. While cost shouldn’t be the only deciding factor, it’s important to consider it with the value offered.
Certification: Some courses provide a certificate upon completion. This can be a valuable addition to your resume or LinkedIn profile if you want to showcase your newly acquired skills.

Learn More: Top 10 Shopify Courses With Highest Review For eCommerce Beginners

Wrapping It Up!

Picking the ideal DIY SEO course is a strategic step towards empowering yourself with vital skills in the eCommerce landscape. Remember, the value of a course is not just in its content, but also in its ability to offer practical, real-world applications and ongoing support. Whether you’re a small business owner, an aspiring digital marketer, or just keen to learn, mastering SEO can significantly impact your digital journey.

About GemPages Academy

GemPages Academy is a knowledge hub for storefront optimization and achieving overall eCommerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemPages Academy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.