Best Free SEO Apps For Shopify to Rank High

Best Free SEO Apps For Shopify in 2024

July 16, 2024 GemPages Team 0 Comments

Organic traffic is essential for eCommerce success, especially for businesses relying on Shopify for their online presence. To effectively attract organic traffic to your Shopify store, it’s crucial to align it with search engine algorithms and user search behavior. When your store ranks well in search results for relevant product queries, it increases the chances of potential customers finding and purchasing from your store. Therefore, utilizing the best free SEO app for Shopify to manage, monitor, and optimize your SEO efforts is vital.

In this article, we’ve curated a list of the top Shopify SEO tools to help you choose the right one for your needs.

What is Shopify SEO Optimization?

Shopify SEO optimization refers to the process of enhancing your Shopify store’s visibility on search engines through tailored search engine optimization strategies. These strategies include best practices for optimizing unique Shopify elements such as product pages, collections, and integrated apps.

When you launch a new Shopify store, you are provided with some basic SEO features to help you get started. Ideally, when customers search for your store on Google, they should be able to find it easily.

However, some of Shopify’s built-in SEO features are automated, which can sometimes cause issues that impact your site’s performance. For instance, Shopify automatically generates meta titles for your pages, but these titles may not always be optimal. They might lack the necessary description or miss out on important keywords.

Other automated features offered by Shopify include sitemaps, meta descriptions, and pagination for products and collections.

While Shopify allows users to manually edit some SEO elements, such as meta titles and meta descriptions, many merchants do not know how to leverage these features effectively to boost their store’s SEO.

Without proper optimization, your website’s search engine rankings could suffer. Therefore, it is crucial for Shopify store owners to regularly assess their SEO, make the necessary improvements, and implement ongoing strategies to ensure their store remains competitive in search engine results.

5 Best Free SEO App for Shopify

Many of the leading eCommerce SEO tools come with a hefty price tag of $100 per month or more. However, there are excellent free tools (or those offering free trials) that you can use for keyword research, backlink analysis, and more. Here are 10 of the best options.

SearchPie SEO & Speed Optimize

SearchPie is a robust SEO and website speed optimization app tailored for Shopify eCommerce stores. Created by Secomapp, one of the initial developers on the Shopify marketplace, SearchPie has earned a consistent 4.9-star rating from 4,117 reviews in the past eight years. It adheres to Shopify’s latest usability guidelines and features the “Built for Shopify” badge, ensuring seamless integration with your existing store.

Key features

SEO Reports: Stay on top of every SEO issue with smart, up-to-date reports. Run daily scans to obtain SEO scores, identify on-page problems, and receive recommendations to enhance page speed.
Bulk Edit SEO: Update meta titles, descriptions, and alt tags in bulk with a single click. Identify and fix broken links quickly by scanning, listing, and redirecting them.
Improved Site Readability: Optimize a website for search engine crawling using Google auto-rich snippets JSON-LD. Examine long URLs and get suggestions for improvements. Find trending, relevant keywords to create content that resonates with the target audience.
AMP: Create ultra-fast Accelerated Mobile Pages (AMP) that load in under a second, improving search engine rankings and driving organic traffic. Compatible with popular page builder apps like PageFly, Shogun, and more. Customize every section on the AMP, including the homepage, product pages, and blogs.

Pros

Comprehensive step-by-step guidance and tips to become an expert SEO manager.
No coding or technical skills required.
Stay up-to-date with the latest Google SEO guidelines and algorithm changes for meta tags, text, links, images, sitemaps, and more.
24/7 real-time support to tackle any SEO challenge, big or small.

Cons

Some users reported unexpected data deletions and overwrites.
High-cost paid plans may be a barrier for small teams.

Pricing

Learn More: Best DIY SEO Courses For Your eCommerce Growth

Avada SEO Image Optimizer

Avada SEO & Image Optimizer is a comprehensive toolset crafted to enhance the search engine visibility of your Shopify store. It optimizes crucial SEO elements such as meta tags and image compression for improved load speeds.

Boasting an impressive average rating of 4.9 stars from 6,970 reviews, Avada SEO & Image Optimizer is widely favored among users for its versatile SEO functionalities and user-friendly interface. This high rating underscores its effectiveness and ease of use, making it a preferred choice for many.

Key Features

Comprehensive SEO Optimization: Enhance both on-page and off-page elements like URL optimization, meta tags, and content structure to improve search engine relevance and authority.
Advanced Image Compression: Automatically compresses images for faster load times without compromising quality, optimizing user experience.
Real-Time SEO Insights: Provides instant suggestions and analytics for speed optimization and page performance improvements.
Detailed Performance Tracking: Offers comprehensive SEO analysis reports for monitoring page speed, backlink quality, and keyword rankings.
Meta Tag and ALT Text Optimization: Optimized meta tags and ALT text improve visibility, enhancing search engine rankings and organic traffic.
HTML Sitemaps and JSON-LD Integration: This app creates HTML sitemaps for better site navigation and integrates JSON-LD markup for enhanced content context and SEO.
Customer Support and Feedback: Highly rated for user-friendly features and effective SEO tools, supported by reliable customer service.

Pros

Improve website loading speeds based on Core Web Vitals metrics.
Seamlessly integrate comprehensive performance insights.
Optimize images and ALT text to boost SEO and load times.
Manage and redirect broken links to maintain site usability.

Cons

Certain merchants have reported that the app caused damage to their theme.
Some clients have expressed concerns that the app disrupted their sitemap.
Uninstalling the app might result in website slowdowns.
At times, the image quality post-compression is not satisfactory.

Pricing

SEOAnt – AI SEO Optimizer

SEOAnt ‑ AI SEO Optimizer is designed as a complete SEO solution for Shopify store owners. It addresses crucial SEO aspects, from technical optimizations to on-page enhancements like keyword research and backlinks.

The app is suitable for all businesses. It offers tools like the Chatgpt AI Writer for marketing copy and advanced features such as keyword ranking monitoring and competitor analysis in premium plans. Its unique combination of AI-driven creative assistance and automated technical SEO processes aims to streamline workflows and boost search rankings effectively.

Key features

Detailed On-Page SEO Analysis: SEOAnt delivers a thorough SEO scan report, guiding website optimization by analyzing page titles, headings, meta descriptions, content length, and more. This enables swift identification and correction of issues to enhance search engine rankings.
Automatic Detection and Redirect of 404 Errors: SEOAnt identifies and redirects broken links automatically, improving user experience and site navigation.
Lossless Image Compression: SEOAnt optimizes image loading speeds through lossless compression, boosting site performance and search engine visibility.
Automated Alt Text Generation: SEOAnt automates the addition of alt text to images, optimizing their appearance in search results and aiding in search engines’ content comprehension.
Sitemap and Structured Data Management: SEOAnt assists in creating sitemaps and integrating structured data, facilitating better search engine understanding and more effective content display.
Keyword Recommendations: Using advanced keyword research, SEOAnt provides tailored keyword suggestions to elevate website rankings and maintain visibility.
Backlink Building: SEOAnt supports building backlinks to enhance site authority and increase click-through rates.
AMP Optimization: SEOAnt offers AMP optimization services to improve mobile page loading speeds, thereby boosting site rankings.
Bulk Alt Text Editing: Streamline alt text management across multiple images with SEOAnt, simplifying the process of adding and editing essential information.
Google Search Console Integration: Integrate seamlessly with Google Search Console for enhanced insights into website performance, keyword rankings, and more.

Pros

Easy image optimization, including conversion and compression.
Optimizes alt text and file names for better SEO.
Allows adding customizable watermarks to protect your brand.

Cons

Some users report a decrease in page speed after installing the app.
There have been complaints about image duplication issues.

Pricing

Learn More: The Best Content Marketing Ideas for B2B and Examples to Drive Success

SEOKart

SEOKart is one of the best free SEO app for Shopify for enterprise-level eCommerce stores seeking a competitive edge. It eliminates the guesswork by identifying relevant keywords in your niche and those used by competitors, ensuring higher rankings. It offers comprehensive solutions for both basic and advanced SEO on Shopify stores.

SEOKart analyzes your SEO performance by monitoring keyword positions on Google and delivers customizable weekly or monthly reports via email. Installation is fast, free, and straightforward, requiring just a few minutes to set up in your store.

Key Features

Rank Tracker: SEOKart’s advanced algorithm identifies the most relevant keywords in your niche. Choose or add keywords to track your top 25, and compare your rank data with up to 3 competitors across 4 different parameters.
Bulk Optimizer: Quickly optimize title tags, meta descriptions, product descriptions, and alt tags with one click, saving you time and money while allowing you to focus on other business growth areas.
Rich Snippets: Easily enable rich results for your products, categories, and blogs in just a minute, without needing technical knowledge. This can greatly increase your traffic by enhancing your Google listings.
Google Analytics Data: SEOKart adds an extra layer of analysis by displaying your store’s revenue, orders, traffic, and conversion rate, categorized by channels like direct, referral, organic search, social, and paid search.

Pros

Offer a free plan.
Perform backlink analysis.
Include link-building tools.
Feature a user-friendly interface.
Provide image optimization tools.
More cost-effective than competitor apps.

Cons

Larger stores will likely need a paid plan.
Results may take a few weeks to become noticeable.

Pricing

Tapita SEO & Speed Optimizer

The last name in the list of the best free SEO app for Shopify is Tapita SEO & Speed Optimizer. It is designed to enhance both SEO and page speed for online stores. The app provides a one-click solution for optimizing SEO and page speed, targeting both Google and customers to improve conversion rates and sales.

Highly rated by users, Tapita SEO & Speed Optimizer is praised for its impact on improving website loading times and SEO. Merchants appreciate the user-friendly interface, quick response times, and robust free features. Its SEO optimization capabilities, such as meta tag and keyword optimization, are highly valued, making it a favorite among Shopify store owners looking to enhance their online presence.

Key Features

SEO Audits: Tapita SEO & Speed Optimizer helps identify areas for improvement in your store’s SEO, including missing meta descriptions, broken links, and slow page load times.
Image Optimization: Tapita SEO & Speed Optimizer optimizes images to load faster without sacrificing quality, enhancing your website’s speed.
Keyword Research: Essential for targeting your audience, Tapita SEO & Speed Optimizer helps identify relevant keywords for your content.
Expert Advice: Get professional guidance from Tapita’s team of experts on how to improve your store’s SEO.

Pros

Free installation with a simple setup process.
Streamlined one-click optimization for SEO and page speed.
Features a robust toolkit including a speed booster, image optimizer, and SEO audit.
Conduct thorough SEO audits to identify and resolve website health issues.
Easily create multi-language meta tags templates.
Efficient bulk optimization of image alt text while preserving image quality.
Highly praised for user satisfaction and positive feedback.
Accessible customer support and detailed FAQ section.
Offers flexible pricing plans, including a free basic option.

Cons

Free plan access is limited.

Pricing

The app provides a free plan that includes essential SEO and speed optimization features, with additional charges applicable for extra services.

Wrapping Up

Shopify SEO can seem overwhelming at times, especially if you’re a beginner. However, it’s definitely worth the effort to boost your sales. In today’s competitive digital landscape, relying solely on paid marketing campaigns isn’t enough. You need to enhance your strategy, and SEO can help you do that without spending a dime.

By leveraging these 5 best free SEO app for Shopify, you can easily optimize your store and gain an edge over your competitors. These apps will guide you through the process of improving your site’s visibility, driving organic traffic, and increasing your sales.

About GemPages Academy

GemPages Academy is a knowledge hub for storefront optimization and achieving overall eCommerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemPages Academy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.