There is no eCommerce platform that is identical to another, and each platform is designed with different purposes in mind. Some are tailored for startups and small businesses, while others are specifically built for enterprise-level businesses. When selecting the appropriate eCommerce platform for selling online, it is crucial to take these factors into consideration:

• Size of your business: The size of each business can be defined through different criteria, including the number of staff members, yearly earnings, market share, and more.

• Platform costs: The costs of running an online platform can vary greatly depending on the complexity of your website, the platform you choose, and the features you need. Costs can include website design, hosting, maintenance, security, and marketing.

• Define the types of businesses (new or established): If you’re a new business, you might face challenges like building brand awareness and gaining customer trust. In contrast, if you’ve been operating in your niche for some time and have a solid customer base, you might focus on expanding your product line or entering new markets.

• Types of products you sell: The products you sell impact your business conversion strategies and operations. Physical goods require inventory and shipping management, while digital products demand good download speeds and customer service. Understanding your product types aids in making informed business decisions.

• Target market: Define your target market, the group that most likely to purchase your products or services. Identifying their demographics, psychographics, and buying behavior helps you tailor your products, services, and marketing to meet their needs easily.

• Budget for sales and marketing: Your sales and marketing budget is the amount of money allocated for promoting your products or services, which includes costs for various marketing channels, like advertising and digital marketing. 

• The level of technical management desired: The level of technical management desired depends on your preference for direct control over your online business. If you prefer focusing on your core business, a fully managed platform might be suitable. If you want more control and can handle technical aspects, a self-hosted platform could be a better choice.

• Mobile app for business management: Mobile app can enhance online business management, enabling on-the-go monitoring of sales, inventory, and customer interactions.
• Control over the website: Having complete control over your website allows for customization, scalability, and enhanced security. However, it requires technical knowledge and can be time-consuming. You need to consider these factors when deciding on your website’s control level.

You can make a comprehensive list of essential features that your eCommerce platform must possess. Additionally, compile a supplementary list of desirable features that are not mandatory. As you review the available options for eCommerce solutions, you can gradually customize and consider your choices based on the above lists.