9 Best Bundle Apps for Shopify in 2024 (In-depth Comparison)
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9 Best Bundle Apps for Shopify in 2024 (In-depth Comparison)
If your Shopify store is dealing with some challenges like having excess inventory and lots of products in different categories, here’s an idea: think about bundling your products. It’s a smart strategy to boost your sales while improving customer experience! In this blog, we’ll give you a simple guide on how bundling can boost your sales and AOV, along with tips on which products work great together. Let’s check out the top 9 best bundle apps for Shopify in 2024 and consider using it for your store!
What are Bundle Apps for Shopify?
If you’re jumping into the Shopify selling platform, you’ve likely come across the concept of Shopify product bundles. But do you really grasp what is a Shopify bundle app and how these amazing apps can boost your sales? Let us explain to you!
Basically, a product bundle is grouping items together and offering special deals or discounts. By putting items together, the bundle app Shopify helps customers have an easier and better buying journey.
Benefits of using Shopify Bundle Apps
Give Customer Pricing Opacity
Bundling is a smart way for businesses to protect profit margins by creating pricing opacity for buyers. When several products are bundled together, buyers often don’t pay much attention to the individual pricing breakdown.
For example, when purchasing a smartphone, many buyers tend to choose a bundled package that includes a charger, even if they already have one at home. Phone companies understand that if the charger is not part of the bundle, customers are less likely to buy it separately.
Increase Sales & Average Order Value
According to Havard Business School, product bundling is a strategy that can boost revenue for businesses. The research highlights the case of Nintendo, a famous gaming company that utilized bundling to increase sales. They found that Nintendo’s bundling packages, including two products, sold 100,000 units. Meanwhile, the game packages with only individual options saw a 20% decrease in sales compared to the bundled package.
Besides, product bundling also raises your Shopify AOV because it encourages customers to purchase more than one item in your store, potentially resulting in larger orders.
Improve Customer Experience
Product bundling not only helps customers save money but also provides them with recommended products that they might need. Just need to make sure that the products included in a bundle are related and complementary, contributing to an improved overall customer experience.
If you’re trying to figure out the best product bundle apps for Shopify, let’s clarify the types of bundle apps and which products should be put in a bundle below.
Types of Shopify Bundle Apps
Pure bundling
Pure bundles are a mix of products that are only sold within a bundle and aren’t sold separately. In another way, the items in the pure bundles are only sold together. It’s a strategy of sellers to limit customers’ choices.
Products usually sold in pure bundles, rarely on their own, include one-time purchases and sets with multiple parts. For example, think of a curling iron with different detachable wands – you usually can’t buy these parts separately.
Mixed bundling
Mixed bundling includes a combination of complementary products that can also be individually sold at a discounted price. For instance, an eye makeup kit containing eye shadow, eyeliner, and mascara is an example of mixed bundling. While these products can be bought separately, mixed bundling allows buyers to purchase them together at a better price.
Metrics to Choose the Right Products for Shopify Bundles
Now that you understand what product bundling is and its advantages, let’s explore techniques and metrics for deciding which products should be bundled together. Here are three key metrics:
Most and Least Sold Items
If you choose the right products, bundling is a smart move to sell less popular products and clear dead stocks. Simply pair up the best-selling and less popular items into a bundle. First, identify trending or high-revenue hot products. Then, combine them with lower-selling items, making sure they complement your top sellers.
SKU Profitability
A SKU, which stands for stock-keeping unit number, is a special combination of letters and numbers that shows each item in a store’s inventory. Using SKU profitability reporting, sellers can compare how one product’s performance stacks up against others. It breaks down overhead costs, revealing the true profitability of each product. Based on these data, you can create a list of chosen products for bundling.
Trending Profitability
The market changes every single day and trends can last from 2-6 months to even a year in different areas. By grabbing the instant trend in the market, you gain insights into the seasons when products are in high or low demand. This awareness definitely will guide your decisions when creating bundles.
Now that you understand the different types and metrics for selecting bundled products, you can envision the categories and reasons for choosing a Shopify bundle app. Let’s move on to the next section to find out which bundle app is the right fit for your store.
Detail Reviews of the Top 9 Best Bundle Apps for Shopify
Wide Bundles and Quantity Breaks
Wide Bundles and Quantity Breaks is a handy tool for Shopify merchants, letting you create unlimited bundles, volume discounts, and buy one get one (BOGO) packages with lots of customization options. On the downside, the app doesn’t automatically stop selling items that are out of stock, so sellers have to do that themselves. Also, the pricing is a bit high compared to other Shopify bundle apps, starting at $18 per month.
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Bundler - Product Bundle
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Kaching Bundle Quantity Breaks
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Vitals
Vitals is a well-known Shopify Bundle App, letting users create unlimited bundles and discounts. One of the significant advantages of Vitals is that it allows your store to collect reviews from other selling platforms like AliExpress, building trust for your shop. However, the pricing plan is quite higher than other Shopify bundle apps, starting from $29.99/month. You can consider using Vitals based on the pros and cons listed below!
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UFE Cross Sell & Upsell Bundle
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Rebolt Bundle Upsell
Rebolt Bundle Upsell is an app that makes it easy to create Shopify bundles, including various types like mix and match, frequently bought together, and customized bundles. It also allows seamless integration with other Shopify apps. However, some features might be hard to handle for Shopify owners using bundle apps for the first time.
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Frequently Bought Together
Frequently Bought Together stands out in the market with its well-trained AI algorithm. It offers a complete product recommendation based on AI analysis and data, making sure to suggest relevant product bundles. With this bundle app, Shopify owners can create a better buying experience for buyers.
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Fast Bundle | Upsell Bundle
Besides basic features, Fast Bundle | Product Bundle lets buyers easily create their own combos with bundled collections. This can be a great way to enhance sales and create an engaging experience for customers. However, some Shopify merchants struggle with changing the style without coding. Additionally, it has fewer promotional options compared to some other Shopify bundle apps.
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Pumper Bundle Quantity Break
Pumper Bundle Quantity Break comes with a cool feature – optimized conversion templates for better sales. Using the Pumper Bundle, you can easily set flexible discounts per unit, percentage, or flat rate. Plus, it’s a completely free tool, making it a great choice for small businesses looking to save on costs.
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Final words: What are the best Bundle Apps for Shopify?
Selecting the best bundle apps for Shopify can be challenging since there is no one-size-fits-all solution. However, the nine mentioned bundle apps on Shopify can be categorized into four purposes.
If your goal is to create bundles that boost sales and create a sense of urgency with bundle popups, consider using Bundler, UFE, and Wide.
For those seeking robust integration with other Shopify tools, Kaching, Vitals, and Rebolt are well-suited options.
If you prioritize crafting an engaging buying experience, check out Frequently Bought Together and Fast, both strong contenders in this aspect.
Lastly, if you’re a cost-conscious Shopify merchant, Pumper might be the one for you because it’s totally free.
Just pick what fits your needs the best!
FAQs About the Best Bundle Apps for Shopify
What Bundle App does Shopify Recommend for Multi-Product Packages?
The popular choice is the “Kaching Bundle Quantity Breaks” app. This well-known Shopify Bundle App not only allows users to create various bundle types but also seamlessly integrates with other Shopify apps.
How can Bundling Add Value to Customers?
Bundling adds value to customers by making shopping easier and saving them money. When products are bundled together, it’s convenient for customers as they can find related items in one go. Plus, bundled deals often come with discounts, giving customers a financial benefit and encouraging them to try out different products together at a better price. This not only improves their overall shopping experience but also helps them discover new items they might enjoy.
How does Bundling Increase Sales?
Bundling increases sales by offering customers attractive deals that encourage them to buy more. When products are bundled together, customers often perceive it as a better value, leading to larger and more frequent purchases. The discounted pricing in bundled packages acts as an incentive, enticing customers to choose the bundled option rather than individual items. This strategy not only boosts the overall sales volume but also contributes to a higher Average Order Value (AOV), benefiting the business.
About GemPages Academy
GemPages Academy is a knowledge hub for storefront optimization and achieving overall eCommerce success. In collaboration with industry experts and leveraging cutting-edge Shopify applications, GemPages Academy offers a diverse array of content in various formats, including insightful blogs, intuitive tutorials, comprehensive webinars, and educational courses.
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